Social Media Manager - Fitness

COMPANY OVERVIEW:

Body Fit Training is the hottest new fitness franchise with advanced group training methodology. We've incorporated scientifically proven strength training techniques into a variety of 50-minute training sessions that are run by accredited coaches in a dynamic group environment. BFT is science backed personal training in a group atmosphere.

Our cutting-edge, globally superior technology combined with our elite periodized programming that incorporates heart rate specific training make us both different and better. With over 300 locations globally and over 12 locations in Southern California alone within the last year, we’re a brand on the move.

We are looking for a Social Media Manager for our newly opened West Hollywood studio.

The franchise group owns multi territory development rights for future locations in Beverly Hills and other neighboring West LA territories. 

Position Overview

The Part-Time Social Media Manager will own all social media content creation, strategy, posting, engagement, and analytics. This role is ideal for someone who loves fitness, thrives in creative environments, and knows how to translate an in-studio vibe into compelling online moments.

This is an excellent opportunity for someone who is interested in joining the studio team in its early days and helping build the studio from the ground up. 

Key Responsibilities

Content Creation & Management

• Develop and manage monthly social media content calendars (Reels, posts, Stories, carousels).
• Shoot, edit, and produce high-quality content during classes, events, and member sessions.
• Write engaging captions aligned with the brand voice and fitness messaging.
• Schedule and publish content across Instagram, TikTok, Facebook (and others as needed).

Community Engagement

• Respond to DMs, comments, and mentions; nurture and grow an engaged online community.
• Interact daily with clients, instructors, partners, and local businesses.
• Assist in building local business partnerships and collaboration opportunities.

Marketing & Brand Support

• Highlight promotions, class schedules, challenges, instructor spotlights, and new services.
• Support studio events, launches, and seasonal campaigns with social media coverage.
• Create graphics (Canva or similar) for posts and ads.

Analytics & Strategy

• Track performance metrics (reach, engagement, follower growth, conversions).
• Identify trends, opportunities, and content types that resonate with our audience.
• Suggest improvements to boost visibility, client acquisition, and retention.

Qualifications

• 1–2+ years social media experience (fitness, wellness, lifestyle, or boutique brands preferred).
• Strong skills in short-form video creation (Reels and TikTok).
• Confident in capturing content in fast-paced studio environments.
• Standard graphic design skills (Canva, Adobe Express, etc.).
• Understanding of social media strategy, analytics, and trends.
• Excellent communication skills and a positive, community-focused mindset.
• Passion for fitness, wellness, and authentic storytelling.

Availability

• Part-time: 10–20 hours/week
• Must be available to come on site for content capture during peak class times (early mornings, evenings, or weekends as needed).

Compensation

• $21/Hour with 5% commission on conversion of leads from social media sources.
• Complementary access to the studio.
• 401k Plan provided.
• Employee discount on retail.
• Growth potential within the company as the franchise ownership expands to other LA locations.

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