Social Media Manager | Hybrid Role

Villatel Resort Orlando is a villa-style resort on International Drive, minutes from Universal Orlando and part of the Apartments by Marriott Bonvoy collection. Built for families and groups who want more than a hotel room, the resort offers multi-bedroom villas, Aqua Bay Waterpark, and unique, share-worthy seasonal experiences like the Haunted Villa and Santa’s Cabana. Our voice is premium but never stiff, and our content should make people feel the splash, the sunset, and the room to spread out.

The Role

We’re looking for a Social Media Manager to own how Villatel Resort shows up online, from the everyday organic feed to the ad creative behind our paid campaigns to the creator partnerships that bring the resort to new audiences. This is an exciting, ultra-creative, hands-on role for someone who can shoot a reel at the pool in the morning, then turn that footage into a scroll-stopping reel, and brief a creator by the afternoon.

What You’ll Do:

Organic Content & Community

· Build and run the monthly content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn, aligned to occupancy goals, seasonal offers, and on-property events.

· Shoot, edit, and publish short-form video, photography, and Stories on property, capturing guest moments, amenities, food and beverage, and seasonal programming.

· Write captions in Villatel Resort’s brand voice: specific, sensory, and scene-setting, never generic hospitality-speak.

· Manage daily community engagement: respond to comments and DMs, escalate service issues to guest relations, and reshare user-generated content with permission.

· Track emerging trends, formats, and audio, and move quickly when something fits the brand.

· Grow the resort’s LinkedIn presence to reach meeting planners, corporate groups, and travel trade partners, spotlighting group and event offerings, resort news, and team culture.

Paid Social Creative

· Modify organic videos and carousels for paid campaigns on Meta and TikTok.

· Produce creative for seasonal and promotional pushes, including summer, Halloween and Halloween Horror Nights season, holiday and cultural-holiday packages, and group and event travel.

· Deliver multiple creative variations for testing, as needed, correctly sized and formatted for every placement.

· Partner with the paid media team on creative briefs, and refresh creative based on performance feedback.

Influencer & Creator Partnerships

· Source, vet, and recruit creators across family travel, Orlando and theme parks, lifestyle, food, and local Central Florida niches.

· Negotiate terms and manage partnerships end to end: outreach, contracts, stay coordination, content briefs, approvals, and payment.

· Host creator stays on property in coordination with operations, setting up every visit to produce standout content.

· Build a repeatable creator program with an evergreen roster and seasonal activations, and flag top-performing creator content for repurposing in paid ads.

· Measure partnership impact by reach, engagement, content quality, and attributable bookings.

Strategy, Brand & Reporting

· Keep all content aligned with Villatel Resort’s brand standards and Marriott Bonvoy brand and partner guidelines.

· Deliver quarterly organic and creator performance reports with clear takeaways and recommendations.

· Collaborate with marketing, sales, revenue management, F&B, and on-property teams to surface stories and support business priorities.

Work Location & Schedule

This is a hybrid position based in the Orlando, Florida area. While the role offers flexibility to work remotely, candidates must be local to Orlando and available to work on-site as needed.

The Social Media Manager will be expected to regularly visit Villatel properties and other local locations to capture photo and video content, attend and cover seasonal events, support on-site social media initiatives, and meet or collaborate with media partners and content creators.

Availability for occasional evenings, weekends, holidays, or special events may be required based on content needs and the resort's event schedule.

Candidates must reside in or near the Orlando area and be able to reliably travel to Villatel properties as needed.

What You Bring:

Required

· 2+ years of social media experience, ideally with hospitality, travel, tourism, or lifestyle brands.

· A portfolio of social creative, especially short-form video and carousels, for travel, hospitality, or lifestyle brands.

· Experience or interest in managing influencer or brand partnerships.

· Strong short-form video skills, including shooting and editing on mobile with CapCut, Premiere Rush, or similar tools.

· Excellent writing skills with a sharp ear for brand voice and platform-native tone.

· Working knowledge of social analytics and scheduling tools.

· Highly organized and able to juggle a content calendar, creative deadlines, and live partnerships concurrently.

· Availability for occasional evening and weekend work for events, creator stays, and seasonal activations.

Nice to Have

· Experience with branded or franchised hospitality (Marriott, Hilton, etc.) and working within brand guidelines.

· Familiarity with the Orlando tourism landscape and theme park audiences.

· Photography, drone, or basic design skills (Canva, Adobe Express, Lightroom).

· Familiarity with ad specs and creative best practices across platforms.

· Bilingual English/Spanish or English/Portuguese.

How We’ll Measure Success

In your first year, success looks like consistent growth in engagement and audience quality across channels, a steady pipeline of on-brand ad creative delivered on time for every campaign, an active creator program with a reliable partner roster, and a feed that looks and sounds unmistakably like Villatel Resort.

Compensation & Benefits

· Salary: Competitive, based on experience

· Health, dental, and vision insurance

· Paid time off and holidays

· 401(k)

· Hotel and resort discounts across the Villatel and Marriott portfolios



Villatel is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable federal, state, or local law.