Social Media Manager

Rare Necessity Digital Agency | Atlanta, GA | In person, 2-3x/week | $55,000 to $65,000 base + up to $12,000 performance

Loom Video About The Role: https://www.loom.com/share/f90...

Most social jobs hand you a calendar somebody else built and ask you to fill it.

This one hands you three brands and asks what you'd do with them.

Marketing by Monrae has 142,000 followers and a 25,000-person email list. Ghetto CEO is in its sixth season. Rare Necessity Digital Agency is Forbes-recognized, WBENC-certified, and has driven more than $50 million in documented revenue for clients. Three audiences. Three voices. One person owning all of it.

Here's the part that's different. You wouldn't sit in a client pod. Pod 1 runs webinar launches, Pod 2 runs ecom and service brands, and both of them deliver for people who write us checks. You'd deliver for us. Same standards, same rigor, except the audience you build is the one that's still there in year three. Nobody hands your best work back at the end of a retainer.

The person who thrives here has a camera roll full of work they're proud of and a real opinion about why one hook beat another. The person who struggles here is waiting for a queue to clear.

What you get

Three brands, three voices, one portfolio that actually proves something. Most social managers spend three years on one brand and leave with one case study. Marketing by Monrae talks to entrepreneurs who want the playbook. Ghetto CEO talks raw, unfiltered, community-first. RNDA talks to founders deciding where to put $10K a month. Those are three genuinely different rooms. Learning to walk into all three and sound native is a skill almost nobody has, and it's the skill that makes you expensive later.

You film. You don't write briefs about filming. You're in Atlanta 2-3 times a week with a camera in your hand. You'll shoot on location, at events, and alongside our production team. When RNDA is on the ground at InvestFest in August at the Georgia World Congress Center, you're not watching the recap. You're the reason there is one.

An editor, from day one. You direct post-production output. You're not exporting at 1am. You set the vision, hand off the footage, and hold the standard. Most people at this level don't get to direct anyone for another four years.

You get measured on booked calls, not likes. Green on your scorecard is 30+ booked calls a week from social. That's a revenue number, and it's rare to be trusted with one this early. It also means you'll never have to justify your job with a screenshot of an impressions graph. The pipeline either moves or it doesn't, and you'll know which by Friday. Hit green consistently and the performance comp is real money, not a rounding error.

A room where marketing is the business, not a cost center. You'd report to the Marketing Director on a team that includes a COO, two lead strategists, a production lead, an automations lead, and a designer. Monrae founded this agency at 19 and is finishing a Kellogg Executive MBA. When you bring a strategy, you're bringing it to people who can tell whether it's good. That cuts both ways, and it's the whole point.

What you'll own

• Build a distinct content strategy for each brand. Not one calendar with three logos on it. Three strategies, because MBM, Ghetto CEO, and RNDA are not the same brand wearing different clothes.
• Set the filming cadence and run the production schedule. You decide what gets shot, when, and why. Then you show up and shoot it.
• Write platform-native copy in each brand's voice. What works on a Ghetto CEO reel dies on an RNDA LinkedIn post. You'll know the difference or you'll learn it fast.
• Direct the editor on post-production output. Set the standard, give the notes, hold the line on quality.
• Track performance and report to the Marketing Director. Come with the numbers and a point of view about what they mean.

Must-haves

• Brand voice distinction. You can hold three voices in your head without blending them into one. This is the single hardest requirement on this list and the one we'll test hardest.
• Content creation and production. You shoot. Comfortable on location, comfortable at events, comfortable being the one who makes the day happen.
• Platform strategy and algorithm fluency. You know what's working on each platform right now, in 2026, not what worked in 2023.
• Creative eye and trend awareness. You spot a format early and know whether it fits the brand or not. Both halves matter.
• Results oriented, self-directed. Nobody's going to build your week for you. If you need a task list handed to you every Monday, this will be miserable for both of us.

The application

Five questions. Answer them properly and you're most of the way to a yes.

1. Link your portfolio or a case study. Work you shot, wrote, or ran. Not work you were adjacent to.
2. Pick one of our three brands and audit it. Go look at @rarenecessity, Marketing by Monrae, or Ghetto CEO right now. Tell us what's underperforming and what you'd do in your first 30 days to get booked calls out of it. Be specific and be honest. "Love the content, just needs more consistency" tells us you didn't look.
3. Your best work, with the numbers. What did you make, what did it do, and how do you know. Give us the metric and the baseline it beat. A number with no baseline is a decoration.
4. Your salary expectation. The band is $55,000 to $65,000 base plus up to $12,000 in performance comp tied to the scorecard. Tell us your number and what puts you at the top of that range.
5. Why RNDA, specifically. Not why social media. Not why Atlanta. Why this agency, these three brands, this job. If the answer would work for any agency, it's not an answer.
   
   If you've read this far, make sure to tell me that the Sky Is Blue & Clouds are white.