Social Media Manager

What You'll Do Social Strategy & Content Own social strategy across TikTok and Instagram, with support on emerging platforms Plan and execute content calendars aligned with drops, campaigns, and cultural moments Create and publish short-form content (styling, try-ons, trends, BTS, creator-led storytelling) Translate product and brand moments into engaging, trend-relevant content

Creator & Community Collaborate with creators and influencers to amplify campaigns and content Manage day-to-day community engagement (comments, DMs, replies) in Cider's brand voice Act as a bridge between community feedback and internal teams

Performance & Operations Manage posting cadence and daily publishing Track performance and optimize content based on insights and trends Partner cross-functionally with Marketing, Creative, and Growth teams

• 3-5+ years in social media, content, or digital marketing (fashion/DTC preferred)
• Strong understanding of TikTok and Instagram, trends, and platform behavior
• Proven ability to create engaging, high-performing short-form content
• Comfortable shooting/editing content and being on camera when needed
• Highly organized, fast-moving, and culturally plugged-in
• Strong sense of brand, storytelling, and Gen Z audience