Social Media Manager, The Crest

OVERVIEW

JOB TITLE: Social Media Manager, The Crest

LOCATION: St. Paul Campus

PAY RATE: $1,800 per school year

JOB SUMMARY:

The social media manager is primarily responsible for maintaining The Crest's social media presence and developing strategic plans to promote The Crest content and engage audiences.

The social media manager reports to the creative director and faculty advisers.

ESSENTIAL FUNCTIONS:

• Works with the editors/managers to identify potential social media opportunities and strategies that extend The Crest''s ability to reach audience
• Maintains The Crest's social media presence, including posting daily updates (and sometimes multiple updates per day) to its social media accounts on Facebook, Twitter, and Instagram
• Posts content through Hootsuite and provides analytics as requested
• Works with the editors/managers as needed to develop and maintain a strategic social media plan and policy that explain how The Crest and its staff members will use social media to reach various audiences
• Keeps track of social media trends, including new topics and tools
• Works with KUST Director, as needed, for cross-posting
• Posts The Crest's milestones on LinkedIn, works to find alumni on the platform
• Works with the Web Director to maintain social media files that provide evidence and engagement data about when stories are re-tweeted, linked to, etc
• Maintains regular communication with other personnel to help determine social media problems and opportunities
• Completes other duties as assigned
• Attends all Team Leader and staff meetings
• Attends two 100-minute shifts per week
• Conducts duties in accordance with the University Policy on Student Media

QUALIFICATIONS

• The applicant should have junior or senior standing, but others will be considered
• Has completed relevant coursework or has previous experience relevant to the job
• Has participated in student media and has demonstrated leadership
• Is dynamic, personable, organized, and has a team orientation
• Possesses problem-solving skills
• Is responsive, reliable, flexible and possesses good judgment

Evaluation and Term of Hire

As pay is contingent on satisfactory performance, students should expect evaluations at mid- and semester''s end.

This position is for the entire school year (both fall and spring semesters).

SPECIAL INSTRUCTIONS

• Cover letters should include a statement on why you want to work for The Crest as well as listing which of the available positions you are applying for.
• Applications require one example of recent and/or relevant work.
• References are not required with the application, though may be requested if needed (e.g. if candidate has no prior experience with hiring faculty).

Applications are due by 5 p.m. on Monday, August 31. Interviews will be arranged by September 11. Applicants will be contacted by a faculty adviser. Hired applicant is expected to attend a full staff orientation on Sunday, September 13.

If you have questions, please email Faculty Adviser Yayu Feng at yayu.feng@stthomas.edu.

ELIGIBILITY

To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas.

The University of St. Thomas is an Equal Opportunity Employer, including disability and protected veteran status.