Social Media Manager

Goldfish Swim School

Troy, MI

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JOB DETAILS

SKILLS

Alliance/Partner Management, Brand Management, Brand Marketing (Branding), Campaigns, Community Support, Content Development, Content Management, Customer Relations, Dental Insurance, Editorials, Facebook, Fast Food, Health Insurance, Identify Issues, Leadership, LinkedIn, Marketing, Media Schedule, Mentoring, Multiplatform/Cross-Platform, Online Communities, Performance Analysis, Performance Metrics, Public/Media/Press/Analyst Relations, Schedule Development, Social Media, Social Media Marketing, Team Player, Vision Plan

LOCATION

Troy, MI

POSTED

Today

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

The Social Media Manager is responsible for leading and executing the brand's social media presence across all platforms. This role owns the full content lifecycle, from editorial planning to content creation, publishing, and community management. This role will work closely with the Director of Social Media & Partnerships to implement the overall brand social media content strategy into the editorial calendar and community strategy. This individual will play a critical role in shaping how Goldfish Swim School shows up online, driving engagement, building community, and supporting brand growth. The Social Media Manager will also partner closely with the Director of Social Media & Partnerships to support influencer initiatives, brand partnerships, and social advocacy programs.

Duties and Responsibilities:

Create monthly content calendars for the brand's social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
Create, schedule, and publish engaging content across all the brand-owned channels.
Work closely with our Creative Team to develop and assign social media assets.
Oversee daily community management for all of the brand's social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
Monitor all user-generated content in line with brand guidelines and standards.
Provide support for large campaign initiatives as needed.
Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute and monitor our social advocacy program.
Provide support for brand partnerships alongside the Director of Social Media & Partnerships and our PR team.
Assist in the creation of quarterly playbook calendars for franchisees to help promote greater brand awareness.
Act as an additional point of contact for the franchisees and Marketing Consultants for general inquiries and tech troubleshooting as needed.
Provide support for one-off projects or when additional resources are needed.
Working closely with internal teams to help execute the brand vision and uphold Core Values.

Requirements:

BA in Marketing, Public Relations, Communications, or related field
Minimum 4+ years of social media marketing experience
Embrace and be guided by the Core Values of the company

Desired Skills and Abilities:

Proven experience working with social media insights and data
Ability to understand performance metrics and reporting
Proven experience in supporting and/or managing brands' social media presence (content and community management)
Proven experience using Meta Business Suite
Proven experience in capturing and creating short-form video content
Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite,
Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
Positive attitude, detail, and customer-oriented attitude

Flexible work from home options available.

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passionNot just a passion for kids or a passion for swimming...it's a special passion for changing - even saving - lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing moments!

Making Waves with Passion, Purpose & Core Values!

At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!

We go above and beyond with every detail to create a GOLDEN Experience!

We believe in nurturing a culture that provides WOW! Customer Service

We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust

We meet and exceed expectations so you see Extraordinary Results

We make a big deal about life's accomplishments by remembering to Celebrate!

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.

About the Company

Goldfish Swim School

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