Summary
Legacy 234 is looking for a creative, energetic college student to serve as a Social Media & Marketing Intern for our real estate team.
This is a hands-on position for someone who enjoys social media, short-form video, photography, content creation, and digital marketing. You will work with an experienced real estate team to help us increase our visibility, promote our agents and listings, attract potential clients, and strengthen our presence in the Chattanooga and North Georgia markets.
This is not just a “make a few posts” internship. We want someone who can help us capture what is happening inside our business and turn it into interesting social media content.
Responsibilities
Content Creation & Social Media
- Help create and post content for Instagram and Facebook.
- Create Instagram Reels, Stories, posts, and short-form videos.
- Assist with YouTube Shorts and other video content when appropriate.
- Turn longer videos into shorter social media clips.
- Write simple, engaging captions and calls to action.
- Help maintain a consistent posting schedule.
- Look for current social media trends that could be adapted for real estate.
- Help create content that is educational, entertaining, local, and occasionally humorous.
Agent & Team Promotion
- Feature individual agents and their personalities.
- Create “behind the scenes” content showing what our team actually does.
- Capture team meetings, training sessions, celebrations, closings, new listings, open houses, and community involvement.
- Help create content that shows why a real estate agent might want to join Legacy 234.
- Develop simple recurring features such as Agent Spotlight, Listing of the Week, Market Minute, Behind the Scenes, and Real Estate Tips.
Listing & Client Marketing
- Create social media posts for new listings, price changes, open houses, pending sales, and closings.
- Turn property footage into short-form video.
- Help showcase Chattanooga and North Georgia neighborhoods, restaurants, attractions, events, and lifestyle.
Content Organization & Tracking
- Maintain a simple social media content calendar.
- Keep photos, videos, graphics, and content organized.
- Track basic results such as views, reach, engagement, comments, shares, saves, and follower growth.
- Identify which types of content are performing best and recommend what we should create more often.
We don't want to judge this position simply by the number of posts created.
A successful intern will help us:
- Post consistently.
- Increase engagement with our local audience.
- Generate more video content featuring our agents.
- Increase awareness of the Legacy 234 brand.
- Promote our listings more creatively.
- Create content that helps attract both potential clients and potential agents.
- Build an organized library of reusable photos and video.
- Learn from the analytics and continually improve our content.
Suggested Schedule
Approximately 10–15 hours per week, with a combination of scheduled office time and flexible time for content creation.
Some availability may occasionally be needed for team meetings, listings, open houses, community events, or other opportunities worth capturing on video.
What the Student Will Gain
This internship provides practical experience working inside an established real estate business. The student will have the opportunity to build a portfolio of real-world marketing work while learning:
- Social media strategy
- Content planning
- Short-form video production
- Personal branding
- Real estate marketing
- Local business marketing
- Analytics and performance measurement
- Professional communication
Qualifications
The ideal candidate:
- Is currently enrolled in college, preferably studying marketing, communications, business, media, graphic design, or a related field.
- Uses Instagram and Facebook regularly and understands how Reels and Stories work.
- Is comfortable taking photos and videos with a smartphone.
- Has basic video editing skills or is willing to learn.
- Has experience with tools such as Canva, CapCut, Adobe Express, or similar programs.
- Has a good eye for what looks professional on social media.
- Can write clearly and conversationally.
- Is dependable, organized, and able to meet deadlines.
- Is comfortable interacting with real estate agents, clients, and members of the community.
- Is willing to suggest new ideas instead of waiting to be told exactly what to post.
Real estate experience is not required. We can teach real estate. We are more interested in finding someone who understands social media, has creative instincts, and is willing to learn.
About-our-team
Legacy 234 is an experienced Chattanooga-area real estate team serving Chattanooga, surrounding Tennessee communities, and North Georgia.
Our goal is not simply to sell houses. We want to build relationships, develop great real estate professionals, serve our community, and create a business and reputation that lasts.
We're looking for a student who would enjoy helping us tell that story.