Social Media Marketing Manager

Position Summary:

The Social Media Manageris responsible forshaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics,SEOand SEM teams to help guide social-first storytelling approaches and promote social media best practices.

Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems.

The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operationalexcellenceand continuous innovation.

Key Responsibilities:

Social Media Strategy and Governance

• Collaborate with Product Marketing, Content Marketing, Corporate Communications,Brandand business stakeholders to shape and execute enterprise social media strategies that align with businessobjectivesand audience needs

• Serve as the subject matter expert for social media strategy, platform bestpracticesand social content optimization, helping guide stakeholders in adopting effective social media approaches

• Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities

• Oversee social media activation and following best practices across LinkedIn, YouTube, X,Redditand emerging channels

• Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms

• Build social media frameworks that support engagement,awarenessand thought leadership objectives

• Govern social channel standards, publishingprocessesand platform optimization

• Monitor and share insights on competitor activity, socialtrendsand industry best practices

Content Amplification, Thought Leadership & Brand Authority

• Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies

• Influence content development through audience insights, platformexpertise, performancedataand emerging social media trends

• Develop content distribution plans that increase visibility,engagementand content reach across priority audiences

• Support the enterprise employee advocacy strategy and own program governance,enablementand performance measurement

• Expandsocial mediaemployee advocacy and thought leadership initiatives across brands and business units

• Support creatingprograms that strengthen brand credibility,expertiseand authority across digital ecosystems

• Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms

AI Visibility

• Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences

• Incorporate GEO (Generative Engine Optimization) andAEO (Answer Engine Optimization)best practices into socialmediacontent strategies

• Create playbooks and best practices that connect social signals, contentauthorityand AI discoverability

• Support testing and measurement of AI visibility initiatives

Community & Audience Engagement

• Help build programs that strengthen customer engagement and community participation

• Support developingaudience engagement strategies on key platforms anduser-generated content platforms

• Partner with stakeholders toidentifyopportunities for meaningful customer interactions

• Monitor community health and engagement trendsand shareinsights andrecommendations with stakeholders

Team Leadership & Vendor Management

• Lead,coachand develop a small team of social media professionals

• Establish priorities,allocateresourcesand remove obstacles to enable successful execution of social media initiatives

• Manage relationships withsocial mediaplatform partners

• Partner with vendors toidentifynew opportunities,optimizeperformance and incorporate industry best practices

Measurement & Insights

• Define KPIs and reporting frameworks for social performance and AI visibility efforts

• Deliver actionable insights and recommendations tostakeholders

• Tie back performance to actions anddeterminenext steps todriveresults

• Measure contribution to brand authority, engagement, audiencegrowthand discoverability

• Support development of dashboards and performance reporting

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, DigitalMarketingor related field

• 5+years of social media, content marketing, digitalmarketingor SEO experience

• Experience building social mediastrategy,programsand processes

• Experience developing content distribution and audience engagement strategies

• Understanding of SEO, AI Search,GEOor AEO concepts

• Experience using social listening platforms

• Experience in B2B, Life Sciences or highly technical industries preferred

• Experience with AI-powered search platforms and discovery experiencespreferred

• Experience working cross-functionally within matrixed organizationspreferred

Knowledge, Skills, and Abilities:

• Impeccablecommunication skills, including presenting recommendationsto senior leadership

• Continuous learner who stays up to date with theDigital Marketing and AIindustry

• Interpersonal effectiveness and rapport-building

• Strong cross-functional influence skills 

• Data analysis and interpretation, includingproficiencyin analytics tools (e.gGoogle Analytics, Adobe Analytics) and data visualization tools (e.gDOMO, Power BI, Tableau)

• Self-directed with ability toidentifyand lead process and channel improvement efforts

• Knowledge ofsocial mediaemployee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems

• Exceptional attention to detail and a commitment to flawless execution

• Strong time management, organizational, planning and prioritization skills

Tools and Platforms (Examples) 

SocialMedia: LinkedIn, YouTube, X, Facebook,Sprinklr, Sprout Social

SocialListening: Sprout Social,Brandwatch,Talkwalker, Meltwater

Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO

SEO & AI Visibility:Semrush, STAT,Botify

Workflow: Workfront, JIRA, Monday.com