What you'll do hereDevelop and implement a comprehensive social media strategy aligned with brand and marketing goalsAssess and evaluate social media calendars across business units to determine best‑fit content for master brand social channelsAssist in development and maintenance of master‑brand social content calendarPlan, create, and publish engaging content across platforms (LinkedIn, Instagram, Facebook, X, TikTok)Handle day‑to‑day social media operations, including content calendars and posting schedulesMonitor social channels, respond to comments/messages, and foster meaningful audience engagementAnalyze performance metrics and optimize campaigns to improve reach, engagement, and conversionCollaborate with creative teams, copywriters, and marketing stakeholders to produce high‑quality contentPartner with internal teams to amplify campaigns, events, and key initiativesStay current on social trends, emerging platforms, and best practices to keep content fresh and relevantHandle paid social campaigns in partnership with media teams, including targeting and performance trackingEnsure brand consistency across all social media channelsTrack competitor activity and identify opportunities for differentiationHandle multiple projects and deadlines in a fast‑paced environmentSkills you will need hereBachelor's degree in Marketing, Communications, or related field (or equivalent experience)Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphereConfirmed experience developing and implementing social media strategies and campaignsStrong understanding of platform algorithms, trends, and standardsExperience with social media management and analytics tools (Sprout Social, Hootsuite, native insights)Basic knowledge of paid social media advertising and campaign optimizationExcellent writing, editing, and storytelling skillsStrong analytical skills with the ability to interpret performance data and recommend improvementsExceptional organization, time management, and multitasking abilitiesStrong collaboration and communication skillsCompensationClick here ( to learn more about our Total Rewards Philosophy.The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$67,000.00 - $87,100.00 USDEqual Opportunity EmployerCengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.Accommodations for Applicants with DisabilitiesCengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.#J-18808-Ljbffr