Social Media Marketing Specialist

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

We are seeking a creative and trend-savvy Social Media Content Specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. This role will be responsible for executing day-to-day social media activities, managing content calendars, creating engaging short-form content, and identifying emerging trends that strengthen TP-Link's connection with consumers.

The ideal candidate combines strong content creation skills with a data-driven approach to social media marketing. They will develop and publish compelling social content, collaborate with creative teams and influencers, and capitalize on real-time trends to maximize reach and engagement. Success in this role requires hands-on experience producing short-form video content, deep knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results.

Responsibilities

1. Channel & Calendar Management

Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.

Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.

2. Content Creation & Production

Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.

Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.

Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.

3. Trend Discovery & Creator Activation

Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.

Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.