Social Media Mgr

• Develop and execute a comprehensive social media strategy across all OWA entities, aligned with seasonal campaigns, attraction launches, revenue goals, and the integrated marketing plan
• Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content — managing targeting, bidding, creative testing, budget pacing, and performance optimization
• Collaborate with the Marketing Manager on paid social budget allocation and ensure paid efforts are aligned with broader media planning and digital performance goals
• Manage, mentor, and assign work to Social Media Coordinators, ensuring consistent quality, coverage, and brand alignment across all resort entities
• Oversee the social content calendar across platforms, coordinating with the Creative Services team for assets and the Digital Marketing Manager for cross-channel alignment
• Monitor platform performance analytics and deliver monthly reporting with actionable insights, paid campaign results, and growth recommendations
• Lead community management strategy including guest response standards, review monitoring, and real-time engagement during events and peak seasons
• Stay current on platform algorithm changes, paid social best practices, trending content formats (Reels, TikTok, Stories), and amusement/tourism industry trends
• Identify and coordinate influencer and content creator partnerships in collaboration with the Partnerships & Community Coordinator
• Develop social content strategy around live events, seasonal programming, and resort activations — including on-site coverage as needed
• Establish and maintain a social media brand voice guide for each resort entity
• Collaborate with the PR Coordinator on crisis communication and reputation management across social channels
• Manage social scheduling tools, paid platform accounts, and content approval workflows

• 3–6 years of social media experience with demonstrated expertise in both organic social strategy and paid social advertising
• Hands-on proficiency with Meta Ads Manager (Facebook/Instagram) required; TikTok Ads experience strongly preferred
• Experience managing paid social budgets, running A/B creative tests, optimizing campaign objectives, and reporting on ROAS and cost-per-result metrics
• Experience managing multi-brand or multi-location social accounts strongly preferred
• At least 1–2 years managing direct reports or leading a social media team
• Deep working knowledge of Instagram, Facebook, TikTok, and social analytics platforms
• Strong content sensibility with the ability to direct creative for both organic and paid social formats
• Experience in tourism, theme parks, hospitality, or entertainment a significant plus
• Proficiency in social scheduling and listening tools (Sprout Social, Hootsuite, Metricool, or similar)
• Excellent written communication and brand voice skills across multiple brand personas
• Availability for some evenings and weekends to support live event coverage
• Bachelor's degree in Marketing, Communications, or related field

Interested applicants can apply directly to www.visitowa.com/employment.

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