Social Media Senior Specialist

Overview

Social Media Senior Specialist

Marketing & Creative Advertising

JCPenney

The Sr. Specialist, Social Media will promote JCPenney's brands, products and services via organic social media channel management. They will be an expert in executing social-first strategy and performing the tactical and oversight functions related to planning, coordinating, reviewing, and approving all social related marketing for the given area of assignment. Position reports to the Sr. Manager of Social Media.

Primary Responsibilities:

• Implement JCPenney's social media marketing strategy with clear objectives, goals and KPI's which may vary by

campaign.

• Work closely with the social team, internal partners, and agency partners to manage the planning and maintenance of

the organic social media calendar.

• Capture and edit video and photography from brand shoots, live events, etc. This may include real-time content

capture and publishing.

• Collaborate and coordinate with agency partners: schedule status meetings, take detailed notes in all agency and

partner meetings to ensure appropriate follow-up and clear post-meeting action items.

• Work closely with the influencer team to ensure content is incorporated into the JCPenney social calendar.
• Document, analyze, and provide meaningful insights on campaign performance
• Work with Media Team to better incorporate organic content into our customer funnel. Note: this role will not own

paid media budgets

• Collaborate with other teams to develop approval/feedback processes and maintain voice (ie JCP Beauty,

LinkedIn/HR, Portrait) in alignment with priorities and goals.

• Serve as a champion of the brand, ensuring our content they create stays aligned with JCPenney's brand purpose and

values.

• Advise and manage test and learn opportunities with an eye on constant innovation for relevance in the space.

Core Competencies & Accomplishments:

• Bachelor's degree in Marketing or related field
• 2-3 years of experience in social media marketing, influencer marketing, or marketing communications
• Agency background and/or retail experience preferred
• Excellent understanding of social platforms, content performance, audiences, paid tactics and digital trend and technology
• Experience with filming, editing, and graphics for social content
• Comfortable navigating strategic, creative and analytical responsibilities
• Comprehends both direct and brand marketing principles and strategies
• Entrepreneurial, innovative, self-starter, energetic and agile
• Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
• Strong multi-task capabilities with ability to juggle multiple projects and requests with a high attention to detail
• Familiarity with the following applications is a plus: Editing Tools (CapCut, Canva, etc.), Opal, Sprout Social, Adobe Analytics, Google Analytics
• Bachelor's degree

What you get:

Eligible for bonus under the Management Incentive Plan.

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. For paid vacation days, as well as eligibility requirements for other benefits, please visit www.yourjcpbenefits.com.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.

Pay Range

USD $57,000.00 - USD $95,000.00 /Yr.