Social Media Specialist

The Social Media Specialist utilizes subject matter expertise to support the execution and growth of our social media channels. The Specialist is critical in driving day-to-day operations that enable the team to move faster, scale output, and focus on high-impact strategy.

This position owns the operational engine of social, including scheduling, publishing, reporting, and paid campaign support, while also leveraging insights and expertise to refine strategies contributing to content execution and optimization.

Austin Texas Corporate Office-TX-CO

Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.

Our latest recognition:

• 2026 & 2025 Best Places to Work (Glassdoor)
• 2026 & 2025 Best Place for Working Parents (Best Place for Working Parents)
• 2025 America's Most Admired Workplaces (Newsweek)
• 2025 Top Franchises for Women (Franchise Business Review)
• 2025 Best-Led Companies (Glassdoor)

Channel Management

• Oversees multi-platform scheduling, publishing, and day-to-day management of social media content
• Plans and manages social calendars and coordinates cross-channel posting needs to ensure a cohesive brand voice
• Applies specialized knowledge to ensure all content is deployed accurately, on time, and aligned with brand standards

Paid Social

• Develops and executes paid social campaigns by partnering with internal teams and agencies to implement initiatives that drive business results
• Evaluates industry trends and performance data to recommend optimization strategies for paid placements
• Assesses the effectiveness of paid strategies and utilizes subject matter expertise to identify areas for improved ROI

Content Production

• Facilitates content formatting, resizing, and platform-specific needs
• Provides technical expertise for light video editing (Reels, TikTok, YouTube Shorts) and creative adjustments to maintain consistent content output across all channels

Executive & Cross-Channel

• Manages executive visibility across Keller Williams social channels, including specialized content publishing and light editing for leadership
• Directs and implements rapid-response and reactive content needs across the business to address real-time opportunities or issues
• Coordinates with agency partners and internal stakeholders on edits and deliverables

Analytics

• Analyzes and interprets social media performance data to provide insights and present recommendations for growth strategies
• Uses data and analytics to measure success and prepares reports that inform data-driven decisions for content optimization
• Maintains dashboards and reporting cadence across teams

Community Engagement

• Engages with social communities and monitors audience sentiment to evaluate brand health and provide insights for content optimization
• Analyzes audience sentiment to resolve complex inquiries and identifies potential PR risks or sensitive issues for escalation to appropriate internal teams

Other

• Provides guidance on cross-functional projects where subject matter expertise is needed

Minimum Requirements

• Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree
• Minimum of three (3) years of specialized experience in social media, digital marketing, or related field
• Experience with social media scheduling and analytics tools (Meltwater, Sprout Social, etc.)
• Familiarity with paid social platforms (Meta, LinkedIn, TikTok, etc.)
• Polished and professional demeanor
• Well versed in industry developments, techniques, and trends

Preferred Requirements

• Basic video editing skills (CapCut, Canva, Adobe, or similar)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities as defined by the Americans with Disabilities Act As Amended to perform the essential functions.

• Sitting
• Keyboarding
• Viewing computer monitor

Work is performed in a business office environment. Ability to work extended hours, as required, in support of the company's business needs.