Social Media Specialist - CPG

Job Description:

Position Title: Social Media Specialist - CPG

Location: Torrance, CA (Onsite)

Classification: Non-Exempt

Work Schedules: 9am - 6pm

Summary

This premier global leader in the food and beverage industry specializes in premium tea and matcha products. They are dedicated to bringing high-quality, authentic flavors to diverse markets, spanning retail, foodservice, and e-commerce. They are currently seeking a creative and strategic Social Media Specialist to enhance their brand visibility. This individual will leverage various social media platforms and influencer marketing to foster brand awareness and engagement among a global audience.

Essential Duties and Responsibilities include but are not limited to:

Social Media Management & Strategy

• Oversee the day-to-day management of the organization's social media accounts, including scheduling, publishing, and community management.
• Develop and execute comprehensive social media strategies aligned with organizational goals and specific marketing campaigns.
• Create and manage content calendars that capitalize on key industry moments, viral trends, and seasonal peaks.
• Monitor and identify social media trends and engagement opportunities to proactively leverage brand growth.
• Track, analyze, and report on performance using analytics tools, providing monthly insights and quarterly goals to optimize content strategy.
• Maintain an organized digital library of images, graphics, and brand assets.

Content Creation

• Produce captivating original photo, video, and graphic content specifically tailored for Instagram, TikTok, and other emerging platforms.
• Write compelling captions, scripts, and on-screen text that resonate with the target audience.
• Ensure all digital output aligns strictly with brand guidelines, tone, and messaging to maintain a cohesive brand identity.

Influencer & Relationship Management

• Identify and onboard relevant influencers and UGC (User Generated Content) creators.
• Collaborate with management to define deliverables, timelines, and expectations within onboarding agreements.
• Maintain ongoing communication with creators to ensure content quality and messaging meet the organization's high standards.
• Update recipe pages and digital assets with influencer deliverables in accordance with SEO best practices.
• Identify and develop collaboration opportunities with relevant external brands to expand social reach.

Marketing & Event Support

• Support the Marketing department across all sales divisions (Ingredients, Foodservice, Retail, and E-commerce) with a focus on social media alignment.
• Assist in the coordination and execution of marketing events, including consumer pop-ups and influencer gatherings.
• Attend trade shows and events to capture real-time social content and support general marketing initiatives.

Qualifications

The ideal candidate is a creative storyteller with a data-driven mindset and a passion for the food and beverage industry. They should possess:

• A proactive approach to identifying viral trends and competitor strategies.
• High ethical standards and a commitment to professional growth within a collaborative team environment.
• Excellent communication skills for interacting with management, staff, and external partners.

The ideal candidate is a creative storyteller with a data-driven mindset and a deep understanding of the CPG landscape. They must be prepared to demonstrate their creative and technical abilities through a portfolio of work and a formal writing assessment.

Required

• Applicants must submit a professional portfolio (or relevant work samples) and a completed writing sample based on the provided prompt to be considered for an interview.
• 1-2 years of post-graduation experience in Social Media Marketing/Content Creation; or 4-5 years of relevant experience in the field if no degree has been obtained.
• Proven experience promoting Consumer Packaged Goods (CPG) is required.
• Strong proficiency in Instagram and TikTok platforms, including shooting and editing photo/video content.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to work occasional weekends for event coverage with advance notice.

Preferred

• Bachelor's degree (B.A. or B.S.) from a four-year college or university.
• Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and/or Lightroom).
• Experience with social media and influencer management tools (e.g., Dash Hudson).
• Understanding of data collection and its application to improve digital performance.

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.

The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.