Social Media Specialist

Social Media Specialist

Do you have a desire to work for an organization driven by empowerment and full inclusion? Goodwill Easterseals Miami Valley is one of the largest employers in the region; with the mission to empower those with disadvantages and disabilities to improve their quality of life. We employ over 600 associates just in our retail stores alone. GESMV also offers over 40 programs and services to the community ranging from job readiness programs to assistive technology services. We offer part-time and full-time positions, with a variety of schedules and hours available. We are always looking for driven, enthusiastic people to join our team.

Summary

Goodwill Easterseals Miami Valley (GESMV) is seeking a compassionate creative who is highly skilled in storytelling through social media. This role is ideal for someone who is eager to engage with individuals with a wide range of abilities and backgrounds to create timely reels and posts that help explain how GESMV thrift stores fund 40+ local programs that change lives.

Applicants must be able to demonstrate a high level of competency in graphic design, application of brand standards, short format video editing, targeted marketing, and strong written and verbal communication skills.

Essential Duties & Responsibilities

The Social Media Specialist will be expected to:

• Report to the Public Relations Manager and follow the Marketing department's strategic plan for external communications
• Gain a full understanding of the GESMV mission and vision and collaborate as part of the Marketing team to develop compelling stories for target audiences
• Build positive partnerships with Retail, Business Services, and Program Services teams and the individuals they serve
• Elevate the stories and experiences of individuals with disabilities and disadvantages with dignity and respect
• Conceptualize and produce engaging social media content that increases mission awareness, celebrates clients' paths to independence, and explains how GEMSV thrift shoppers and donors make our mission possible
• Develop ideas for fun and educational social media series
• Be highly self-motivated, coordinating directly with other divisions for opportunities to capture social media footage (events, scheduling shoots, etc.)
• Be comfortable in front of or behind the camera, be willing to engage personally with the GESMV audience
• Create, manage, and promote Facebook event pages Agency-wide
• Manage calendars/repositories for GESMV social media accounts across multiple platforms (e.g. Facebook, Instagram, YouTube, LinkedIn)
• Stay informed of current social media trends and implement Agency-wide best practices
• Strategically develop campaigns and metrics in partnership with the Public Relations Manager
• Maintain and report on KPI and other stats (quarterly) to increase followership
• Contribute to editing the GESMV Agency website, as needed
• Explore expansion to other emerging social media channels and digital platforms.
• Develop and maintain strategic ad campaigns with emphasis on boosting and placing advertising when appropriate

Supervisory Responsibilities

• None.

Education Requirements

• A Bachelor's Degree in Marketing, Communications, Graphic Design, Advertising, Social Media Management or related field preferred.
• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, short-format video production/editing, and/or web content management.

Experience Requirements

• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, web content management and/or short-format video production and editing.
• Applicants will be asked to provide examples of previous work such as links to social media account pages they have managed, writing samples, and/or a digital portfolio.

Qualifications

• Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.
• Must maintain the ability to pass a criminal background check and random drug screens.

Skills & Abilities

• Strong communication skills – interpersonal, oral, and written, with a focus on engaging copywriting and proofreading abilities
• Self-motivation, the ability to work in a team environment, and fostering relationships with internal stakeholders
• Exceptional organizational and documentation skills
• Proven ability to manage multiple projects, including schedule and resources, simultaneously and under a deadline environment
• Demonstrated experience with CMS systems and social media platforms (e.g. Facebook, Instagram, YouTube, LinkedIn) - familiarity with Facebook Ads Manager a plus
• Demonstrated intermediate-level skills with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software.
• Knowledge and ability to capture still photography, graphic design, video and postproduction skills a must
• Ability to drive to and from Agency-wide events and engagements independently

The above duties and responsibilities are essential job functions subject to reasonable accommodation. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job and/or apply for the position, absent undue hardship.This job description is not to be interpreted as an all-inclusive list of duties, responsibilities, or requirements. Employees may be required to perform additional job- related tasks as assigned, subject to reasonable accommodation.

Goodwill Easterseals Miami Valley is firmly committed to Equal Employment Opportunity (EEO) and Affirmative Action (AA) compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of age, sex, color, race, creed, national origin, religion, marital status, citizenship status, ancestry, sexual orientation, gender identity and/or expression, genetic information, disability status, protected veteran status, membership or activity in a local human rights commission, status with regard to public assistance, or any other classification protected by applicable law. This policy applies to all employment decisions, including, but not limited to recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions, and terminations.