Social Media Specialist

Aerotek has an immediate opening for a Social Media Specialist at the corporate office in Hanover, MD.

Hours: Monday - Friday, 8am - 5pm

Compensation: $58,700 - $73,400 + $5,500 bonus potential

Job Summary:

The Social Media Specialist will manage Aerotek, Actalent and Aston Carter's social media presence to serve our customers, grow our online community and drive brand engagement. The ideal candidate will be a highly creative, tech-savvy individual who can bring a consistent brand voice and personality to our social channels; create and guide engaging content; and use data to continuously improve performance. 

Essential Functions:

• Manage Aerotek, Actalent and Aston Carter social media channels, including Facebook, LinkedIn, Instagram and YouTube, in a consistent voice aligned with the overall brand strategy and business objectives
• Create and produce original social content, including copy, partnering with the design team on graphics, and short-form video
• Build and manage a social content calendar, working closely with the Content Manager, PR team and other internal department leads
• Monitor social channels for engagement opportunities, respond to comments and direct messages and moderate content to maintain a positive community experience
• Increase social followers and drive engagement through both organic and paid tactics
• Track key metrics evaluating online success and create reports on social media activities to show progress and communicate actionable insights
• Stay current on platform updates, algorithm changes, emerging social trends and competitor activity; and recommend adjustments to strategy accordingly
• Act as a brand steward, ensuring all social and marketing materials align with brand voice, tone and visual guidelines

Minimum Education/Abilities/Skills:

• Bachelor Degree in Communications, Marketing or Business or equivalent experience
• 2-5 years of experience planning and creating social media content and conversations on behalf of a brand or organization
• Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social media plans
• Customer–service oriented with a strong work ethic
• Ability to think both analytically and creatively on projects
• Outstanding interpersonal skills, including the ability to handle internal clients with tact and diplomacy and provide excellent customer service to clients and contractors
• Strong, creative writer
• Early adopter of new technologies and social networks
• Ability to be flexible and work with ambiguity; individual ownership
• Familiarity with social media monitoring systems, such as Hootsuite
• Understanding of Facebook Insights, Twitter Analytics, and LinkedIn Analytics

Special Requirements:

• Preferred: Knowledge of Facebook advertising, LinkedIn advertising and Twitter advertising
• Preferred: Knowledge and experience using Adobe Marketing Cloud (Omniture)