Social Media Specialist

Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, youll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, youll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Economic Development Corporation:

Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future.

The IEDC is organized as a public private partnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana.

The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star.

Role Overview:

The IEDC Social Media Specialist is responsible for growing the IEDC social community and boosting engagement with authentic content that helps capture, enrich and promote the Indiana story.

Salary:

The salary range for this position is $56,770 -$58,000, commensurate with education and work experience.

A Day in the Life:

• Develop a vision, strategy and calendar for social content across multiple platforms (LinkedIn, Twitter (X), Facebook, Instagram, etc.)
• Create quality, error-free, original social media content across platforms
• Stay appraised of the State, IEDC and Secretary of Commerce news to share in a consistent rhythm
• Keep up with the latest social media best practices, emerging trends and tools to elevate IEDC and its partners across social communities
• Schedule and track posts/photos/video using Meltwater and Monday
• Under the direction of IEDC Marketing and Communications leaders, monitor and respond to direct messages, public postings and other engagement opportunities as appropriate
• Gather and share a scorecard of social media efforts across multiple platforms for key metrics (reach, impressions, gained followers etc.)
• Study trends across the economic development landscape to proactively recommend new social themes and campaigns
• Research and post insights and comparative reports (e.g. "Top 5 US states for economic development")
• Understand the drivers of social reach in economic development through data insights and analytics, and use those insights to grow engagement on key social channels such as LinkedIn
• Create video content and imagery to enhance social script
• Travel within Indiana as needed to cover/report on IEDC events and initiatives
• Other duties as assigned

What You'll Need for Success:

Education:

• Bachelor's degree in marketing, public relations, communications, or related field
• Dedication to ongoing continuing education and growth mindset

Experience:

• Minimum of 2 years' professional experience in social media or digital content writing (internship experience will be considered)
• Prior experience designing graphics in Canva or similar application
• Project management experience as it relates to relevant marketing activities
• Proven ability to exercise sound judgment as it relates to the state and key stakeholders

Knowledge of:

• Core marketing fundamentals (social, digital, creative)
• American English grammar, punctuation, spelling, etc.; AP Style helpful
• IEDC's role in economic development and its importance to the State of Indiana
• Social relationship building and customer retention strategies
• Leveraging the social effect and knowledge of social communities
• Monday, Asana, ClickUp, or other project management tools
• Meltwater, Sprout Social, Google Analytics or other social listening tools
• Graphic design using Canva or Adobe InDesign or a drive to learn
• A talent for photography and/or video editing/production or a drive to learn

Fluency In:

• Social Media Marketing
• Brevity
• Performance Reporting (Insights and Data Analytics)

Ability to:

• Travel as necessary with the Secretary of Commerce, primarily in-state, to capture key digital content
• Execute multiple projects simultaneously at a high level within tight deadlines
• Exercise tact and diplomacy when dealing with internal and external stakeholders
• Interact and communicate effectively orally and in writing
• Collaborate with IEDC staff members, other government agencies, economic development organizations and businesses

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans

• Wellness Rewards Program: Complete wellness activities to earn gift card rewards

• Health savings account, which includes bi-weekly state contribution

• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match

• Two (2) fully-funded pension plan options

• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

• 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers

• Up to 16 hours of paid community service leave

• Combined 192 hours of paid vacation, personal, and sick leave time off

• 12 paid holidays, 14 on election years

• Education Reimbursement Program

• Group life insurance

• Referral Bonus program

• Employee assistance program that allows for covered behavioral health visits

• Qualified employer for the Public Service Loan Forgiveness Program

• Free Parking for most positions

• Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.