Social Media Specialist

UWorld is a global leader in comprehensive academic and professional education. We have helped millions of undergraduate, graduate, and professional students prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality social media content that drives engagement and empowers success.

Role Summary

As a full-time, onsite Social Media Specialist, you will have the opportunity to develop, execute, and manage the organic social media strategy for several of our verticals. You will work directly with skilled product marketing managers to develop detailed content calendars, create engaging content (text, images, videos, and other formats), schedule posts, monitor comments, and analyze performance. You may even get to travel to an industry event or two to put your skills to the test - live!

You will be successful in this role if you generate new followers, build awareness for multiple verticals and products, produce quality posts and campaigns (we'd love to go viral more!), drive product sales, and address challenges in a timely and respectful manner. Bonus points if you've sourced, negotiated with, and built relationships with niche, micro, and macro influencers.

Responsibilities include (but are not limited to):

• Brainstorming content ideas for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X
• Planning content calendars for all social media channels at least 1 month ahead
• Creating unique and engaging written and video content and graphics
• Scheduling and posting content
• Monitoring social media channels
• Responding to comments and messages on UWorld channels, and liking, following, and commenting on other relevant social media posts
• Compiling and reporting social media metrics
• Identifying, researching, and contacting relevant influencers who align with vertical goals
• Analyzing trends and best practices as social media channels evolve
• Manage social media presence at conferences or other UWorld or industry events

Preferred (and bonus points):

• Knowledge of Sprout Social and Canva
• Experience with influencer marketing
• SEO knowledge and the connection with social media
• Ability to travel up to 25% of the time
• Bachelor's degree in marketing, business, communications, or related field
• 3+ years of professional experience managing multiple social media channels in a corporate or agency environment (sorry, internships not included)
• Extensive knowledge of posting guidelines, trends, and best practices for Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Reddit, and Google (reviews)
• Proven experience creating unique and engaging written and video content and graphics for multiple social media channels (a portfolio showcasing your work is essential)
• Experience with at least one social media management platform
• Proficiency in compiling and reporting social media metrics
• Ability to create compelling graphics following brand guidelines
• Propensity to excel and thrive in a fast-paced, dynamic environment with tight deadlines and changing demands
• Strong written, verbal, and interpersonal skills and the ability to collaborate across teams
• Excellent grammar skills and attention to detail
• Ability to react in a professional manner to direct feedback and constructive criticism
• Paid Time Off - because work-life balance matters.
• Benefits Package - including medical, vision, dental, life, and disability insurance.
• 401(k) with 5% Employer Matching - start planning for your future!
• On-Site and Virtual Group Fitness Classes - stay active and energized.
• Supportive Work Environment - we foster a culture of growth, diversity, and inclusion.

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.