Social Media Specialist

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Embrace Pet Insurance, a subsidiary of IPH, is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional. 

Job Location: Cleveland, Oh

Job Summary: The Social Media Specialist will support the execution and growth of Embrace’s organic social media channels and influencer marketing programs. This role involves content planning and publishing, community engagement, performance tracking, and managing relationships with influencers and creators. You will work closely with the Brand Media & Content Manager to drive brand awareness, engagement, and customer acquisition through social-first strategies.

Key Responsibilities:

Organic Social Media Management

• Plan, schedule, and publish content across social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Monitor daily performance, engagement, and audience growth across channels.
• Manage community engagement, including responding to comments, messages, and reviews in a timely and brand-appropriate manner.
• Conduct regular competitive and trend analysis to identify opportunities for content innovation.
• Maintain a social content calendar aligned with brand campaigns, seasonal moments, and educational pet content
• Collaborate with internal teams and agency partners to develop engaging, on-brand content. Influencer & Creator Management
• Identify, vet, and recruit influencers and creators aligned with the Embrace brand.
• Support outreach, contracting, and onboarding of influencer partners.
• Manage day-to-day communication with influencers, ensuring deliverables are met on time and within guidelines.
• Track and report on influencer campaign performance, including engagement, reach, and conversions.
• Ensure compliance with brand guidelines and legal approvals

Reporting & Optimization

• Compile weekly, monthly, and campaign-level reports on social and influencer performance.
• Analyze data to identify opportunities for improving engagement and content effectiveness.
• Support testing and optimization efforts for content formats, messaging, and posting strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 2+ years of experience managing social media accounts or influencer campaigns (internships included).
• Familiarity with major social platforms (Instagram, TikTok, Facebook, LinkedIn) and social scheduling tools.
• Strong written communication skills with an eye for brand voice and storytelling.
• Highly organized with the ability to manage multiple projects and deadlines.
• Experience with social analytics tools and basic reporting (native platforms, Sprout, etc. a plus).
• Creative mindset with a passion for social trends, pets, and storytelling

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

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