Social Media Specialist (Part-Time, Hourly)

Employment Type: Part-Time, Non-Exempt (Hourly)
Expected Hours: 15–25 hours per week (flexible scheduling with required weekly posting cadence)
Reports To: Director of Marketing
Location: Must be located in Raleigh, NC

Position Summary

The Social Media Specialist is a part-time, hourly role accountable for developing and executing a data-driven social media strategy that increases qualified patient inquiries, strengthens employer brand awareness, and enhances community engagement.

Although part-time, this role carries full ownership of outcomes (not just activity). Success is measured by clearly defined KPIs aligned with company growth goals and Scaling Up execution rhythms.

Key Performance Indicators (SMART KPIs)

1. Publishing Cadence & Brand Compliance
   • Publish a minimum of 3 high-quality posts per week on each active platform (e.g., Facebook, Instagram, LinkedIn).
   • Maintain 95% on-time posting compliance monthly.
   • Achieve 100% adherence to company branding standards, verified through monthly brand audits by Marketing Leadership.
2. Audience Growth & Engagement
   Achieve a 25% increase in total followers and maintain a minimum 5% engagement rate per post across primary platforms within 9 months, measured via platform analytics dashboards.
3. Qualified Lead Generation
   Increase qualified family inquiries from social media channels by 30% within 12 months, measured monthly via CRM tracking and conversion attribution.
4. Recruitment Marketing Impact
   Generate at least 15% of monthly clinician job applicants from social media channels within 6 months, tracked via applicant source reporting.

Core Responsibilities

1. Strategic Social Media Planning
   Develop and execute a focused 6–12 month social media roadmap aligned with growth, intake, and hiring targets.
2. Content Development & Calendar Execution
   Create and manage a structured content calendar ensuring at least three posts per week per platform, including:
   • Educational ABA content
   • Parent resources
   • Clinician spotlights
   • Testimonials (HIPAA-compliant)
   • Culture and recruitment highlights
3. Brand Governance & Visual Consistency
   Ensure all posts reflect accurate company branding, including logo usage, approved color palette, typography, messaging tone, and clinical integrity standards.
4. Lead Funnel Optimization
   Design campaigns that drive traffic to intake forms and career portals; collaborate with intake and HR teams to improve conversion rates.
5. Analytics & Reporting
   Deliver monthly performance dashboards including engagement, lead generation, posting cadence metrics, recruitment impact, and ROI insights.
6. Paid Campaign Oversight (If Applicable)
   Manage paid social budgets efficiently within approved spend parameters.
7. Compliance & Ethical Marketing Oversight
   Ensure all content adheres to HIPAA, ethical healthcare marketing standards, and patient confidentiality guidelines.

Strategic Alignment

Even as a part-time role, this position directly supports the company’s strategic objectives:

• Drives revenue growth through measurable patient inquiries
• Supports clinician recruitment in a competitive labor market
• Strengthens brand consistency across locations
• Enhances community trust and authority
• Supports scalable expansion without adding full-time overhead

Under Scaling Up principles, this role maintains a clear scorecard, participates in weekly check-ins, and focuses on high-leverage activities that drive measurable results within limited hours.

Educational Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (referred)
• Digital Marketing or Social Media certification preferred (Google Analytics, Meta Blueprint, etc.)
• Healthcare marketing experience strongly preferred

Required Competencies (A-Player Profile)

Hard Skills

• Social media platform management (Meta, Instagram, LinkedIn, TikTok)
• Paid advertising campaign management
• Data analysis and reporting
• Copywriting and basic graphic/video editing
• Brand standards implementation
• HIPAA-compliant communication practices

Soft Skills

• High accountability and self-management (critical for part-time success)
• Strong time management and prioritization
• Results orientation
• Detail orientation (brand accuracy and compliance)
• Strategic thinking
• Emotional intelligence and empathy

Preferred Experience

• Social media experience within healthcare, behavioral health, or pediatric services
• Experience in multi-location clinic environments
• Familiarity with autism services or developmental therapy industries

Cultural Fit & Values Alignment

You embody Triangle ABA’s core values:

• Own It: Full accountability for outcomes.
• Lions, Not Lambs: Thrive in a dynamic environment.
• Rooted in Connection: Build trust with stakeholders.
• Build Leaders: Empower others through training.
• Team First: Collaborate for clinic success.