Social Media Specialist

Description

Are you a B2B social media expert who knows how to elevate content, improve performance, and execute at scale?

Rankings.io is growing quickly, expanding its brands, capabilities, and reach. We’re building the marketing team to support the next stage of that growth.

We’re hiring a Social Media Specialist who knows how to turn strategy into consistent execution. This role is ideal for someone who can manage a high volume of social activity, keep multiple brands organized, test what works, and use performance signals to continuously improve.

You’ll support three connected brands:

• Rankings.io, a leading legal marketing agency

• Personal Injury Mastermind, including PIM and PIMCON

• Chris Dreyer Co., our founder and executive brand

You’ll partner closely with the Social Media Manager, who leads strategy, creative direction, reporting, and stakeholder relationships. Your role is to bring those strategies and integrated campaigns to life across social channels.

Content creation is part of the job, but the role goes well beyond creating posts. You must also be able to manage the day-to-day social media engine: publishing at volume, adapting content for each platform, engaging audiences, identifying what performs, and keeping execution moving.

Responsibilities

Social Media Execution

• Publish and manage content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube

• Maintain accurate content calendars and publishing schedules across multiple brands

• Manage a high volume of content without sacrificing quality, accuracy, or brand consistency

• Adapt campaign ideas, podcasts, newsletters, webinars, articles, and event content for each platform and audience

• Optimize captions, formats, thumbnails, metadata, links, and calls to action

• Keep social profiles current, accurate, and optimized

Testing and Performance

• Test different hooks, formats, posting times, creative approaches, and calls to action

• Sort through performance data and content volume to identify meaningful patterns

• Recognize what is working, what is not, and what should be tested next

• Track platform metrics and maintain organized reporting dashboards

• Share actionable observations with the Social Media Manager and broader marketing team

• Stay current on platform changes, emerging formats, and audience behaviors

Integrated Campaign Support

• Execute social components of integrated campaigns across brand, demand generation, email, web, events, and content

• Translate a central campaign idea into platform-specific posts and audience-specific messaging

• Coordinate with designers, writers, video partners, demand generation, media, and other internal teams

• Ensure campaigns launch on time and remain consistent across channels

• Identify opportunities to extend successful campaign content through additional posts, angles, and formats

Community Management

• Monitor comments, messages, mentions, and tagged content

• Respond in the appropriate brand voice and help build relationships with followers, clients, partners, and industry professionals

• Identify relevant conversations where our brands or executives should participate

• Escalate sensitive, high-priority, or reputation-related conversations when needed

Content Support

• Write strong social copy and develop platform-specific post concepts

• Create graphics, videos, short-form content, or lightweight edits when needed

• Support content capture during company events, conferences, podcasts, and recording sessions

• Collaborate with creative and video partners on more complex production

• Maintain organized content libraries and reusable assets

Requirements

• 3–5 years of hands-on social media experience in-house, at an agency, or supporting a creator or executive

• Experience managing multiple platforms, brands, and publishing calendars

• Proven ability to publish consistently and manage a high volume of work

• Strong understanding of how content should differ across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube

• Strong writing, editing, communication, and organizational skills

• Ability to interpret social performance data and turn it into practical next steps

• Experience contributing to integrated marketing campaigns

• Strong attention to detail and the ability to manage competing deadlines

• Self-starter who takes ownership, solves problems, and follows through

• Comfortable collaborating with creative teams, executives, and external partners

• Experience with ClickUp, Asana, Monday, Trello, or similar project management tools

• Portfolio required

Nice-to-Haves

• Experience with Sprout Social, Later, Buffer, Hootsuite, or similar scheduling tools

• Experience with CapCut, Descript, Premiere, Canva, or Adobe Creative Cloud

• YouTube channel management experience

• Experience supporting a founder or executive brand

• Familiarity with legal marketing, professional services, B2B media, or agency environments

• Experience supporting live events, conferences, or real-time social coverage

Benefits

• Starting salary of $70,000

• Fully Remote

• Unlimited PTO

• $100 Wellness Reimbursement Program

• Quarterly training stipend for Professional Development

• 401(k) with 3% Employer match (Safe Harbor)

• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.

2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

3. Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.

4. Video AssessmentCandidates advancing to the next stage will complete a video assessment designed to showcase their creativity and overall approach to the role.

5. Final Zoom InterviewFinal candidates will meet with Leadership for a final Zoom interview.