Social Media Strategist (SF/LA/NYC)

What You'll Do

• Own and drive the social media strategy across Instagram (Reels, Stories, Posts), YouTube, and others over time
• Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently
• Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view
• Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions
• Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment
• Lead community management strategy and own brand voice in social engagement
• Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve
• Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns

Required Experience

• 6+ years of experience creating and leading social media content for brands or agencies
• Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand
• Deep expertise in Instagram, with strong instincts for what performs natively on each platform
• Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools
• Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency
• Experience owning content strategy end-to-end, from ideation through performance analysis
• Proven ability to collaborate cross-functionally and influence creative direction
• Excellent written communication skills for captions, briefs, and internal stakeholder updates

Preferred Experience

• Photography or videography background with a professional portfolio
• Experience working with premium design, home decor, interiors, or lifestyle brands
• Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)
• Comfortability across social platforms: Instagram & Youtube experience are required (TikTok is a plus, but is not required)
• Experience managing or mentoring junior creatives or content producers
• Comfort capturing content across diverse environments — studio, events, retail, and on-location

Why Gantri?

• Be part of a company reimagining how design meets manufacturing.
• Play a pivotal role in shaping the building blocks of Gantri products.
• Drive innovation on our next-generation digital manufacturing platform.
• Advance sustainable design practices in real-world production.
• Work in a fast-growing, design-driven environment.
• Bring visionary concepts to life at scale.

Benefits

• Competitive salary and equity options
• Comprehensive health, dental, and vision coverage
• Paid time off and flexible vacation policy
• 401(k) retirement plan with company match
• Professional development opportunities and learning stipend
• Collaborative, creative, and sustainability-focused work environment
• Access to Gantri-designed products and innovation initiative