Social Media Strategist (SF/LA/NYC)

Gantri
  • San Francisco, CA
    30+ days ago

    Job Description

    Company
    Gantri is one of the most innovative and fastest-growing design manufacturers in the world. We pioneered the use of digital manufacturing and plant-based polymers to create high-quality, sustainable lighting products onshore and on-demand. As the most awarded design manufacturer in America, we operate the world’s largest 3D print farm right here in the Bay Area.
    Role
    We're looking for a Social Media Manager who combines deep platform expertise with strong strategic instincts and a proven ability to build and grow brand presence. This role is both creative and operational: you will own the social media vision for Gantri, conceptualizing, producing, and publishing content across Instagram, YouTube, and more — while also leading cross-functional collaboration and shaping our long-term content strategy.
    This role is ideal for someone mid-career who has scaled social presence for a brand and understands how to translate design-driven aesthetics into native platform storytelling. This person will be responsible for driving social media growth independently—from strategy and content development to execution and optimization.

    What You'll Do

    • Own and drive the social media strategy across Instagram (Reels, Stories, Posts), YouTube, and others over time
    • Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently
    • Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view
    • Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions
    • Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment
    • Lead community management strategy and own brand voice in social engagement
    • Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve
    • Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns

    Required Experience

    • 6+ years of experience creating and leading social media content for brands or agencies
    • Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand
    • Deep expertise in Instagram, with strong instincts for what performs natively on each platform
    • Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools
    • Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency
    • Experience owning content strategy end-to-end, from ideation through performance analysis
    • Proven ability to collaborate cross-functionally and influence creative direction
    • Excellent written communication skills for captions, briefs, and internal stakeholder updates

    Preferred Experience

    • Photography or videography background with a professional portfolio
    • Experience working with premium design, home decor, interiors, or lifestyle brands
    • Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)
    • Comfortability across social platforms: Instagram & Youtube experience are required (TikTok is a plus, but is not required)
    • Experience managing or mentoring junior creatives or content producers
    • Comfort capturing content across diverse environments — studio, events, retail, and on-location

    Why Gantri?

    • Be part of a company reimagining how design meets manufacturing.
    • Play a pivotal role in shaping the building blocks of Gantri products.
    • Drive innovation on our next-generation digital manufacturing platform.
    • Advance sustainable design practices in real-world production.
    • Work in a fast-growing, design-driven environment.
    • Bring visionary concepts to life at scale.

    Benefits

    • Competitive salary and equity options
    • Comprehensive health, dental, and vision coverage
    • Paid time off and flexible vacation policy
    • 401(k) retirement plan with company match
    • Professional development opportunities and learning stipend
    • Collaborative, creative, and sustainability-focused work environment
    • Access to Gantri-designed products and innovation initiative

    Numbers & Facts

    LocationSan Francisco, CA

    Skills

    • 3D Printingunmatched
    • Adobe Premiereunmatched
    • Audio Data Formatsunmatched
    • Best Practicesunmatched
    • Brand Strategyunmatched
    • Cadenceunmatched
    • Calendar Managementunmatched
    • Campaignsunmatched
    • Communication Skillsunmatched
    • Consumer Brandingunmatched
    • Content Developmentunmatched
    • Content Managementunmatched
    • Cross-Functionalunmatched
    • Editingunmatched
    • Environmental Designunmatched
    • Green Businessunmatched
    • Management Strategyunmatched
    • Manufacturingunmatched
    • Marketingunmatched
    • Mentoringunmatched
    • Multiplatform/Cross-Platformunmatched
    • Performance Analysisunmatched
    • Photographyunmatched
    • Polymersunmatched
    • Product Designunmatched
    • Product Programsunmatched
    • Product Supportunmatched
    • Product/Service Launchunmatched
    • Retailunmatched
    • Social Mediaunmatched
    • Storytellingunmatched
    • Sustainabilityunmatched
    • Team Playerunmatched
    • Video Editingunmatched
    • Video Productionunmatched
    • Writing Skillsunmatched
    • YouTubeunmatched

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