As social media becomes one of our key growth and brand-building channels, the Social Media Strategist will play a critical role in transforming content into a scalable and structured system.
This role will be responsible for building clear content pillars, such as product and financial education, lifestyle and entertainment, and "money moments" while driving strong brand presence and measurable business impact.
Responsibilities
Build and execute a clear social media strategy aligned with business goals (brand awareness, trust, and acquisition)
Translate business priorities into structured content pillars, formats, and distribution strategies
Own and optimize performance metrics such as reach, engagement, MER, and retention
Ensure consistency in tone, storytelling, and brand positioning across all platforms
Scale content production capacity while maintaining quality and relevance
Collaborate cross-functionally with content creators, paid media, HR, PR, and POS teams
Leverage platform algorithms (Facebook, TikTok) to maximize organic and paid performance
Continuously analyze insights and optimize campaigns based on data
Requirements
3+ years of experience in social media management, owning strategy end-to-end
Proven experience managing content and social channels for a product or service
Strong understanding of Facebook and TikTok algorithms and content dynamics
Data-driven mindset with experience in analyzing reach, engagement, MER, and insights
Experience in fintech or digital products is a strong plus
Strong collaboration and stakeholder management skills
Self-driven, proactive, and execution-oriented
Why would it be cool to work with us?
What we create
Modern banking services for millions of Filipinos
Cutting-edge solutions based on the best world practices and AI implementation
Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market
An environment that allows you to launch new products in 3-4 months
A basis for expanding into new markets all over the world
What we offer
Passionate international team spanning the globe
Rapid professional growth. Merit (and merit only) rules the day
Reward for performance and long-term success of Salmon
Fast track to grow internationally
New office in Manila, Philippines
Relocation support for eligible candidates
Medical insurance, health and wellness benefits
Program of events and activities both online and in person