Social Strategist - Contract

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client's social presence across key platforms. This role blends strategic planning with hands-on content creation, crafting compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.

Responsibilities

• Develop and execute multi-platform social media strategies aligned with brand goals and marketing campaigns.
• Conduct audience, competitor, and trend research to inform content direction.
• Create and manage content calendars, ensuring a cohesive narrative across channels.
• Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
• Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
• Conceptualize original content ideas, campaigns, and storytelling angles.
• Ensure all copy reflects brand voice, messaging guidelines, and user intent.
• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
• Serve as a trusted advisor on social media trends, platform updates, and best practices.
• Identify emerging trends, cultural moments, and engagement opportunities.
• Track performance metrics in Hootsuite and generate regular reports.
• Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
• Conduct A/B tests on copy, hooks, CTAs, and posting times.