Social Strategist

Description

The Qualities We Seek

The person we’re looking for will:

• Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy development
• Have experience developing and managing content strategies, including:
  • Assembling social audits of our own brands as well as the competitive set
  • Crafting target personas and customers journeys
  • Developing social narratives including voice, tone and feel
  • Constructing a social media playbook with guidelines for brand engagement
  • Inspiring content development and consumer engagement (experiential, promotional) beyond the boundaries of social media
• Be resourceful about how to capture and integrate disparate data points into one strategically actionable picture.
• Have a viewpoint and vocabulary that reflects the modern marketing landscape.
• Be the media thought leader who makes us smarter and our campaigns more impactful.
• Be a catalyst and an instigator, but also a collaborator.
• Be a good “storyteller” with strong writing and presentation abilities.

Other Details about the Position

• Reports to SVP, Social Strategy.
• Includes existing client business as well as pursuit of new business. We are an agency that’s very aggressive in pursuing new business.
• Involves close collaboration with Brand Planners and Creatives in campaign development & execution.
• Occasionally will entail working with planners & buyers from our sibling media agency, ASSEMBLY.

EOE