Overview Reporting to the Digital Growth & Analytics Sr. Director, this role will lead SodaStream's end-to-end Digital Marketing and Media Execution agenda globally - evolving the organization from performance-media execution toward world-class full-funnel digital growth. The role will build modern digital capabilities across paid, owned and earned ecosystems and elevate execution quality across markets through stronger content effectiveness, media excellence, influencer activation and performance optimization. This leader will act as the central connector between Brand, DTC, Analytics and Markets to ensure digital investments drive both brand equity and commercial outcomes. Responsibilities Define and govern SodaStream's global Digital Marketing and Media strategy across full-funnel consumer engagement Expand capabilities beyond lower-funnel media into integrated upper-funnel activation, audience orchestration and conversion optimization Lead global frameworks across paid media, SEO, social, content adaptation, influencer ecosystems and digital campaign execution Build test-and-learn capability across markets including experimentation, A/B testing and performance optimization Partner with Loyalty, Analytics, DTC and Creative teams to deliver personalized and connected consumer journeys Establish advanced measurement approaches and ensure consistent attribution and conversion governance Lead agency ecosystem strategy and performance management focused on business impact and capability transfer Build scalable in-house digital capabilities while enabling faster and more effective market execution Identify and scale emerging digital capabilities including AI-enabled media optimization, content adaptation and evolving consumer channels Qualifications MBA or equivalent postgraduate degree in Business, Marketing, Strategy or Digital Advanced training in digital strategy, growth marketing, media effectiveness or marketing transformation preferred 12+ years of leadership experience across digital marketing, media, growth or eCommerce environments Proven track record building and leading full-funnel digital marketing organizations Strong experience across performance media, digital content, SEO/SEM, audience strategy and digital analytics Experience integrating media with CRM, loyalty, DTC and consumer data ecosystems Experience operating across global and local market environments with strong stakeholder influence capability Exposure to omnichannel consumer businesses (FMCG, DTC, retail hybrid) preferred