Software Development Engineer, Measurement, Ad Tech, and Data Science (MADS)

Amazon.com Inc

Boulder, CO

JOB DETAILS
SKILLS
AWS Lambda, Advertising, Amazon Simple Storage Service (S3), Amazon Web Services (AWS), Application Programming Interface (API), Artificial Intelligence (AI), Brand Marketing (Branding), Campaigns, Cleanroom, Cloud Computing, Custom Media, Customer Experience, Data Science, Distributed Computing, High Throughput, Housekeeping/Cleaning, Java, Machine Tool, On Call, Problem Solving Skills, Process Improvement, Production Control, Reliability Engineering, Software Development, Software Engineering, Systems Reliability, Team Building
LOCATION
Boulder, CO
POSTED
4 days ago

Application deadline: Jul 21, 2026

Turn billions of advertising signals into real-world outcomes - building the distributed systems that power ML model execution, audience activation, and campaign optimization for the world"s largest brands on Amazon Marketing Cloud (AMC). You"ll own services that process millions of audience memberships daily and orchestrate customer ML workloads with strict reliability, privacy, and latency requirements.

The AMC Custom Models and Signals team owns two high-impact domains: our Custom Models platform (ML orchestration via AWS Clean Rooms, SageMaker, and Spark) and our audience and custom signals publication pipeline (high-throughput identity resolution and segment delivery to Amazon DSP and Sponsored Ads). You"ll work directly with large enterprise advertisers and see your work drive measurable advertising outcomes. We"re looking for an engineer who writes production-quality code, cares about operational excellence, leverages AI efficiently, and wants to solve hard distributed systems problems at scale.

Key job responsibilities

  • Design, build, and operate distributed services (Java, Lambda, Step Functions, DynamoDB, Spark) that orchestrate ML model training, inference, and audience activation
  • Own end-to-end delivery of features across the Custom Models platform and audience/signals publishing pipeline - from API design through deployment and production monitoring
  • Investigate and resolve complex production issues spanning multiple services and AWS dependencies (Step Functions, Clean Rooms, SageMaker, Glue, S3)
  • Improve system reliability, observability, and operational tooling for multiple Ads Tier 1 services
  • Collaborate with science, product, and partner teams to translate customer requirements into scalable technical solutions
  • Participate in on-call rotation and drive operational excellence through COEs, runbooks, and automated monitoring

About the team

AMC Custom Models and Signals is a Boulder-based team building the systems that turn AMC analytics into real-world advertising outcomes. We own Custom Models (ML orchestration), Igno (audience publishing), AMS (identity resolution and delivery), and Custom Signals API (new activation signals). Our work directly powers audience targeting, measurement, and ML-driven optimization for enterprise advertisers. We value ownership, operational rigor, and solving hard problems simply - and we"re investing heavily in GenAI and agentic approaches to platform reliability and customer experience.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles