Our Client, an Internet Content & Information company, is looking for a Software Engineer III for their Menlo Park, CA/Remote location.
Responsibilities:
Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions.
Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure.
Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior.
Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters.
Execute end-to-end growth and promotional experimentation.
Requirements:
Deep Linking and Mobile Attribution: Expertise in developing and managing campaign links across web and mobile applications.
SQL and Data Pipelines: Proficiency in constructing audience segmentation tables from complex behavioral datasets.
Advertising Platform Integration: Proficiency with conversion pixels, custom audience integrations, and campaign tracking architectures.
Backend or Full-Stack Engineering: Demonstrated skill in Python alongside Hack/PHP, Java, or JavaScript.
A/B Testing and Experimentation Frameworks: Experience in designing, executing, and evaluating growth experiments.
ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.
Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
Founded in 2000
2000+ Employees
The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.
Skills
A/B Testingunmatched
Advertisingunmatched
Advertising Monitoringunmatched
Campaignsunmatched
Customer/Consumer Behaviorunmatched
Email Marketingunmatched
Health Planunmatched
Internet Applicationunmatched
Javaunmatched
JavaScriptunmatched
Link Managementunmatched
Metricsunmatched
Mobile Applicationsunmatched
Onboardingunmatched
Online Marketingunmatched
PHP Scripting Language (PHP Hypertext Preprocessor)unmatched
Python Programming/Scripting Languageunmatched
Software Engineeringunmatched
Target Marketingunmatched
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