Our Client, an Internet Content & Information company, is looking for a Software Engineer III for their Menlo Park, CA/Remote location.
Responsibilities:
Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions.
Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure.
Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior.
Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters.
Execute end-to-end growth and promotional experimentation.
Requirements:
Deep Linking and Mobile Attribution: Expertise in developing and managing campaign links across web and mobile applications.
SQL and Data Pipelines: Proficiency in constructing audience segmentation tables from complex behavioral datasets.
Advertising Platform Integration: Proficiency with conversion pixels, custom audience integrations, and campaign tracking architectures.
Backend or Full-Stack Engineering: Demonstrated skill in Python alongside Hack/PHP, Java, or JavaScript.
A/B Testing and Experimentation Frameworks: Experience in designing, executing, and evaluating growth experiments.