Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
Strong understanding of data management, analytics, and reporting tools
Knowledge of privacy, consent, and global compliance standards.
Excellent communication, problem-solving, and stakeholder engagement skills.
Bachelor's degree in Marketing, Computer Science, Information Systems, or related field.
Certifications in major marketing automation platforms (e.g.,Adobe, Salesforce, Marketo, HubSpot).
Experience with API integration, ETL, and data platform tools.
Proven track record in global rollout of solutions and working with cross-regional stakeholders.
Roles & Responsibilities
• Marketing Technology Automation: Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Adobe, HubSpot, Marketo, Eloqua.
Solution Design: Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.
Privacy & Compliance: Address privacy, consent, and preference management in line with global market needs and regulatory requirements.
Integration: Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.
Performance Measurement: Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.
Stakeholder Collaboration: Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.
Training & Enablement: Educate marketing teams on automation platforms, best practices, and campaign optimization techniques
Generic Managerial Skills, If any
Strong analytical and problem-solving abilities.
Excellent communication and stakeholder management skills.
Ability to work independently and in cross-functional teams.
Education: Bachelor's degree
TCS Employee Benefits Summary
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.