Specialist, B2B eCommerce Marketing

Specialist, B2B eCommerce Marketing

Location: Los Angeles, Hybrid
Compensation: $125,000 - $145,000 annually (depending on experience)

About the Role

We are seeking a Specialist, B2B eCommerce Marketing to oversee and optimize the day-to-day digital storefront experience, catalog merchandising, and dental practitioner customer journey. You will act as the primary owner of our Shopify B2B portal. Your focus will be on driving digital user adoption, product discovery, and self-service reordering for private dental practices, dental service organizations (DSOs), and orthodontic clinics.

This is a hands-on role for someone who can combine eCommerce execution, customer experience, analytics, and lifecycle marketing. You will work cross-functionally with Global Digital Marketing, Sales, IT, Operations, and other teams to improve the digital purchasing experience and grow recurring online revenue.

Key Responsibilities

Shopify Platform Ownership & Customer Experience

• Lead daily operations of our Shopify B2B storefront, ensuring accurate clinical product merchandising, optimized search functionality, and seamless user experiences for busy dental practitioners.

• Streamline buying workflows tailored to clinical procurement, utilizing Shopify B2B features to manage custom dental practice price lists, net payment terms, quick-order lists for high-volume consumables, and simple bulk reordering processes.

• Analyze platform data and Shopify analytics to identify drop-off points in the funnel, continuously improving conversion rates and user adoption across private practices and dental accounts.

• Own merchandising, product pages, promotions, checkout conversion, and the end-to-end digital customer journey.

• Use customer behavior and analytics to improve conversion, repeat purchase, and overall customer value.

Campaign Collaboration & Digital Execution

• Collaborate with Global Digital Marketing to align platform activities with overarching digital media strategies, creating optimized Shopify landing pages, collections, and promotions to support external paid campaigns.

• Develop and deploy targeted email marketing, automated reorder reminders for dental consumables, and lifecycle nurture sequences aimed at driving recurring digital revenue from existing dental accounts.

• Coordinate catalog updates and new dental device launches on Shopify, ensuring clinical technical sheets, regulatory documentation, and instructional product videos are accessible to practitioners.

• Support SEO and SEM strategy to capture demand while continuously improving conversion through analytics and conversion rate optimization.

• Run disciplined tests across messaging, offers, audiences, landing pages, and digital experiences to improve conversion and acquisition efficiency.

Sales Integration & Compliance

• Partner with Dental Field Sales Reps to drive digital portal adoption, equipping sales teams with Shopify analytics to identify accounts that can transition to friction-free, self-service purchasing.

• Partner with Sales and commercial teams to ensure strong lead flow, follow-up, digital adoption, and conversion to revenue.

• Interface with IT and Operations to ensure smooth data flows between Shopify, inventory management systems, and backend ERP/CRM software.

• Ensure strict adherence of all digital storefront content, product claims, and clinical documentation to medical device regulatory guidelines and healthcare industry compliance.

Analytics, Testing & Optimization

• Establish clear reporting for digital adoption, acquisition, conversion, ecommerce performance, repeat purchase, retention, and ROI.

• Use data to identify where customers drop off, where to invest, what to improve, and what to test next.

• Translate insights into action and maintain clear accountability for ecommerce performance and business outcomes.

• Stay current on Shopify, CMS, ecommerce, analytics, automation, AI-enabled tools, and digital workflows that improve speed and performance.

Cross-Functional Execution & Growth

• Operate as a hands-on specialist who can personally execute across the core ecommerce and digital marketing stack.

• Work effectively with senior leadership and cross-functional partners while independently managing day-to-day priorities.

• Use SprintRay resources, contractors, freelancers, and outside partners selectively where they create real leverage.

• Help identify and scale the processes, tools, and capabilities needed as the ecommerce business grows.

Skills & Competencies

• Deep understanding of B2B ecommerce, digital merchandising, customer journeys, and conversion optimization.

• Advanced working knowledge of Shopify or Shopify Plus, including collections, B2B company profiles, product tagging, merchandising, promotions, and ecommerce analytics.

• Hands-on experience with email marketing, lifecycle marketing, marketing automation, and CRM-driven segmentation.

• Strong analytical skills with experience measuring conversion rates, customer behavior, digital adoption, attribution, and ROI.

• Strong working knowledge of SEO, paid media, landing pages, and how digital acquisition channels feed an ecommerce funnel.

• Ability to operate at both strategic and execution levels, with strong attention to detail and ownership of day-to-day platform performance.

• Comfortable working through ambiguity, solving problems directly, and moving quickly without perfect information.

• Strong cross-functional communicator who can partner effectively with Marketing, Sales, IT, Operations, and senior leadership.

Qualifications

• 4+ years of experience managing B2B ecommerce storefronts, online customer portals, digital commerce, or a related field.

  • Minimum of 2 years of hands-on experience utilizing Shopify or Shopify Plus.

  • Demonstrated success managing and optimizing ecommerce storefronts, digital customer journeys, or self-service purchasing experiences.

  • Advanced proficiency with Shopify Admin, including collections, B2B company profiles, product tagging, merchandising, and promotions.

  • Experience with web analytics tools such as Google Analytics 4 and using performance data to improve conversion and customer experience.

  • Experience with email marketing, CRM, and marketing automation platforms such as HubSpot or similar.

  • Strong fundamental understanding of SEO and paid channels and how they support an ecommerce funnel.

  • Bachelor’s degree in Marketing, Business Administration, or a related field.

Preferred Qualifications

• Direct experience in dental, medical devices, orthodontics, dental supply, healthcare, or another technical product category.

  • Familiarity with the purchasing habits of private dental practices, dental service organizations (DSOs), and orthodontic clinics.

  • Hands-on Shopify B2B or Shopify Plus experience, including custom price lists, company profiles, payment terms, quick-order or bulk-reorder workflows.

  • Experience building or scaling a B2B ecommerce or direct-to-customer business.

  • Experience with HubSpot and Salesforce or similar CRM and marketing automation platforms.

  • Experience supporting the launch of a new product, category, business line, or digital storefront.

  • Experience working in a fast-moving, high-growth, entrepreneurial environment.

About SprintRay

SprintRay is rewriting the rules of dentistry with technology that’s smart, fast, and designed to make life easier for dental professionals. Since 2014, we’ve been on a mission to deliver the most advanced 3D printing solutions in the industry—combining hardware, software, and materials into one seamless ecosystem.

But what really makes SprintRay different is our people. We’re a bold, global team of innovators, problem-solvers, and doers who thrive on pushing boundaries and challenging the status quo. Every product we create is driven by a simple goal: help dentists spend less time on repetitive tasks and more time changing patients’ lives.

Our culture is entrepreneurial, collaborative, and fueled by curiosity. We celebrate diverse perspectives and believe the best ideas can come from anywhere. Whether we’re building next-generation AI tools, designing new materials, or supporting our customers on the front lines, we’re united by the same passion—transforming digital dentistry and having fun while we do it.

At SprintRay, the future of dentistry is being printed today. Want to be part of it?