Specialist Digital Advertising

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a Digital Advertising Specialist to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.

Responsibilities

• Creation and ongoing management of digital advertising campaigns, including:
• Budgeting and Bid Management
• Ad copy/keyword/targeting updates
• In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
• Analyzing data and acting upon it to improve account performance
• Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms
• Changes to abide by client requests/needs/new services
• Updates to campaigns from global account analysis
• Cross team and client collaboration, including but not limited to:
• Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making
• Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution
• Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
• Act as a reliable training resource to other team members, including, but not limited to:
• Facilitate development of newer team members
• Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.
• Other functions include:
• Updating ad creative
• Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance
• Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability

Qualifications

• Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
• Must be proficient in spelling and grammar utilization
• A strong mathematical background is strongly preferred
• Must be comfortable working with large data sets
• A keen attention to detail is strongly preferred
• Ability to speak up/callout issues when they arise is strongly preferred
• Ability to present reports/findings to clients is strongly preferred
• Self-starter and proactive approach to their responsibilities is highly preferred

Education and Experience

• Bachelor's degree in a related field or equivalent job experience required
• Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
• Minimum 2 years working in GA4 required
• Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred
• Less than 5% travel required