The Rams are looking for a Specialist, Digital Marketing, to join the team. This role is primarily responsible for building and delivering high-quality email marketing communications with a heavy focus on growing fan engagement and generating ticket/merchandise sales.
The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development.
Please note: This is an onsite role based out of Woodland Hills, CA.
Responsibilities: - Build and deploy personalized email and other direct marketing communications
- Set up and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages
- Work with the ticketing department to build and deploy necessary operational emails
- Maintain direct marketing calendar and organization of associated assets, email templates and audiences
- Develop and implement key processes of direct marketing including proofing/approval, service level agreements, and quality assurance
- Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code
- Conduct benchmarking of trends in email and other direct marketing and institute best practices
- Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules
- Research and integrate new direct marketing technology
- Create email templates and own webforms for cross-functional team usage
- Analyze campaign-by-campaign performance and report insights to marketing leadership
- Plan and propose new approaches across all marketing communications to acquire new fans, grow fandom, and convert leads into sales
- Support other Fan Marketing department and wider marketing initiatives as needed
Qualifications:
- Bachelor’s degree
- Two or more years of experience in direct marketing initiatives with a heavy focus on email marketing
- Experience working with Salesforce Marketing Cloud or other cloud-based asset development and automation software
- Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile
- Experience with Microsoft Office; Adobe Illustrator/Photoshop and HTML experience preferred
- Experience working extracting, cleansing, and formatting customer audiences for marketing purposes
- Experience prioritizing multiple tasks concurrently based on larger goals
- Excellent communication skills and comfortable presenting with all levels of the organization
- Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment
- Positive team player with excellent interpersonal skills
- Housing and transportation within 45 miles of Woodland Hills, CA. The Rams require 4 days in office per week (Monday - Thursday).
- Reliable transportation is required for periodic local travel and all work-related mileage will be reimbursed
- Ability to work flexible hours as needed, including weekends, evenings, and some holidays.
Salary: $70,304/yr. - $73,500/yr.
The Los Angeles Rams are proud to be an Equal Opportunity Employer.
We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.
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