Specialist Email Marketing

Business Context

Interval International has been a trusted leader in the travel exchange industry for 50 years, known for our commitment to exceptional service and meaningful experiences. As we embrace a new chapter, we’re investing in transformative change to keep our offerings fresh and relevant for today and tomorrow’s member. Guided by a deep respect for our legacy, we’re on the lookout for forward-thinking individuals who can bring innovative ideas, build meaningful relationships, and contribute to shaping the next chapter of travel and exchange.

This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation (“MVW” or “the Company”). 

Marriott Vacations Worldwide (MVW) is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The Company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands. 

Global Marketing Context

The Global Marketing Team at Interval International is on an exciting, multi-year journey to transform how we connect with our members. We’re reimagining the way we engage, communicate, and bring value to our global community, with a strong focus on modernizing our marketing strategies and tools.  

This is a team for forward-thinkers who see the potential to shape the future of member engagement. If you’re passionate about innovative marketing, committed to understanding our members’ evolving needs, and ready to make a lasting impact, you’ll find a dynamic, growth-focused environment here. Join us as we redefine what’s possible in our industry.

Specific Job Summary

Reporting to the Manager, Promotions and Life Cycle Marketing, the Specialist, Promotions is primarily responsible for supporting Interval’s email campaigns and marketing promotions process to Interval’s membership base.

Partnership with Regional Marketing Teams, the incumbent ensures the creation, development, testing, and execution of email and marketing promotion campaigns including making recommendations on how best to optimize all communications that support driving revenue, engagement, and loyalty within the Interval member base.

Specific Expected Contributions

Email Marketing Campaigns

• Executes email marketing campaigns across Interval’s membership bases, Exchange, Leisure Time Passport (LTP), and Dream Vacation Week (DVW).

• Designs and implements testing intended to maximize member engagement and campaign revenue.

• Maintains working email calendar and campaign testing schedule used by all program constituents.

Member Promotions

• Manages timing and topics to produce annual comps and business needs as appropriate.

• Incorporates offer, audience, creative and other testing intended to optimize member engagement and campaign revenue against inventory needs.

• Leverages communication channels as appropriate to engage and entice members, e.g., email, online, magazine, social media, etc.

• Works closely with Manager, Promotions and Life Cycle Marketing to write campaign creative briefs, and creative development.

• Performs other reasonable job duties as requested.

Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.

Work Experience

• At least four years of experience in marketing email marketing campaigns and/or marketing promotions.

• Experience in Hotel Management, Vacation Ownership, Hospitality preferred.

Skills and Attributions

• Ability to build and nurture positive working relationships at all levels of the organization.

• Knowledge of marketing resources policies, practices, and procedures.

• Strong written and verbal communications skills.

• Knowledge of marketing trends and practices within the industry.

• Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.

• Ability to integrate and balance work priorities, activities, and resources for the mutual benefit of multiple key internal and external stakeholders.

• Understands how to manage in a culturally diverse work environment.

• Intermediate level of computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.