The Specialist position works alongside distributor partners to ensure the successful sale, volume growth, distribution, brand presence and positioning of the HEINEKEN USA portfolio in the assigned channels or geographies. As the primary retail-facing representativefor our brands, the Specialist must build high-quality business relationships with key retail accounts, and influential distributor personnel based in the creation of mutual value. Additionally, the Specialist will create high quality consumer engagement and experiences
for our brands by delivering best in class programming within targeted on or off premise
accounts.
Key Responsibilities:
Collaborate with distributors to win in market through planning, training, executing, andreviewing results to ensure distributor personnel's sales focus is aligned with HEINEKEN USA strategies.
Drive sales volumes and other KPIs at accounts by selling in target distribution, executing programming, and driving Excellent Outlet Execution (EOE) embedment against consumer drivers within assigned accounts, geographic territory, and respective distributor partners. To include:
Monitor and maintain competitive pricing, distribution, visibility, shelf space and displays in off premise accounts
Monitor and maintain competitive pricing, distribution, visibility, and feature activity in on premise accounts.
Ensure appropriate distribution and monitor/maintain features in on premise
accounts.
Manage local/regional chains that are not covered by Regional/National Sales Manager
Manage local events to increase the awareness of HEINEKEN USA brands.
Effectively leverage sales resources such as sponsorships (Major League Soccer, etc.),sampling, POS, etc. for maximum value.
Build and maintain excellent value-based relationships with key retailers and market influencers. Be viewed as an expert in our field and a trusted partner.
Build multi-level relationships throughout each distributor and establish regular, clear,and open lines of communication including actions taken, market changes/trends, innovation launches, and programming or market opportunities.
Collaborate with internal HEINEKEN USA team in Regional Marketing, Chain Sales, or other required departments to ensure alignment and execution at key accounts and throughout the assigned geographic area.
Ensure third party agency vendors are being utilized effectively and adhering to the HEINEKEN USA code of conduct.
Collect and utilize objective data on market execution, driving accountability, and building the story of HEINEKEN USA's value proposition for each account and distributor.
Ensure Heineken USA brands adherence to quality standards within geographic territory.
Utilize effective pre-planning and route planning to meet call requirements set by Market Manager, spending minimum of 4 days per week in market working with distributors and/or key accounts.
Consistently allocate/align efforts to focus on those opportunities generating the greatest value or return.
Conduct required administrative tasks: recap meetings, attend regular one-on-one meetings with Market Manager, manage assigned budgets and reports, and track expenses.
Basic Qualifications/Requirements:
Bachelor's Degree (or relevant experience)
Minimum 1-3 years of relevant experience• Passion for winning/drive for success
Program management & activation skills
Ability to drive execution standards
Preferred Qualifications:
Value based selling experience
Exposure to retail environment preferred• Bilingual preferred (Spanish)
Must be able to walk, stand, sit in vehicle for extended periods
Must be flexible to work evenings and occasional weekends
Must have a valid driver's license
Must obtain a valid solicitor's permit (upon hire)
Compensation & Benefits:
Base Salary Range: $85,000 - $100,000 + Annual Bonus
Benefits - Medical/Dental/Vision + Matching 401k Plan
Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
$200 Monthly Beverage Allowance
This position is not available for visa sponsorship
This position is not eligible for relocation assistance.
Numbers & Facts
Location
Los Angeles, CA
Industry
Food and Beverage Production
Salary
$85,000–$100,000 Per Year
Company Size
1,000 to 1,499 employees
Year Founded
1863
About Company
You might think we're one brand. But we are more. Much more. More than 250 brands, in more than 70 countries.
Although we have achieved a lot in the past 150 years, we feel like we are only getting started.
Whether it's across geographies, brands, or roles, we are committed to building HEINEKEN's next great legacies: opportunities at HEINEKEN are limitless!
So, are you ready to embark on new adventures? We can't wait to see what you're made of.
Skills
Administrative Skillsunmatched
Brand Positioningunmatched
Budget Managementunmatched
Budget Reportingunmatched
Communication Skillsunmatched
Competitive Researchunmatched
Customer Relationsunmatched
Distribution Channelunmatched
Driver's Licenseunmatched
Event Managementunmatched
Expense Trackingunmatched
Market Trend Analysisunmatched
Marketingunmatched
Microsoft Excelunmatched
Microsoft PowerPointunmatched
Multilingualunmatched
National Salesunmatched
Performance Metricsunmatched
Power BIunmatched
Pricingunmatched
Project/Program Managementunmatched
Quality Metricsunmatched
Regional Salesunmatched
Retailunmatched
Revenue Growthunmatched
Revenue/Sales Reportingunmatched
Salesunmatched
Sales Managementunmatched
Soccerunmatched
Spanish Languageunmatched
Target Account Selling (TAS)unmatched
Transportation Routingunmatched
Value Sellingunmatched
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