Specialist, Product Marketing

The Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role will be responsible for providing guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption.

In this role, you will work with cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results. From bringing integrated programs to life across channels and customer platforms to working with Region teams, you will ensure every initiative reflects our brand identity and delivers a cohesive, high-impact consumer experience.

As a key member of the U.S. Brand Marketing Team, you will support the development and execution of the RBNA Occasions, Consumer Activation, BBE, and Athlete Celebration campaigns, ensuring full organizational buy-in. Therefore, as the Specialist of Product Marketing, you will work collaboratively with Marketing, On- and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. In this position, you will also work closely with Global Brand Marketing to champion U.S. Occasions, Consumer Activation, BEE, and Athlete Celebration initiatives, share best practices, and ensure global brand standards are met.