Specialty & Wellness Marketing Manager

Specialty & Wellness Marketing Manager
 
Primary Location: Orlando, FL
 

 
V-Soft Consulting is currently hiring for a Specialty & Wellness Marketing Manager for our premier client in Orlando, FL.
 
 
 
Education and Experience»

• Bachelor's Degree or in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience.
• Minimum 4+ years’ experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)

 
Knowledge, Skills and Abilities »
 
Desired Characteristics

• Healthcare/wellness, specialty services, or financial products marketing experience (plus).
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.

 
WHAT YOU’LL DO:
Job Responsibilities:
 
Measurement, Insights, and Optimization
 

• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).

 
 
V-Soft Consulting Group is recognized among the top 100 fastest growing staffing companies in North America, V-Soft Consulting Group is headquartered in Louisville, KY with strategic locations in India, Canada and the U.S. V-Soft is known as an agile, innovative technology services company holding several awards and distinctions and has a wide variety of partnerships across diverse technology stacks.
 
As a valued V-Soft Consultant, you’re eligible for full benefits (Medical, Dental, Vision), a 401(k) plan, competitive compensation and more. V-Soft is partnered with numerous Fortune 500 companies, exceptionally positioned to advance your career growth.
 
V-Soft Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
 
For more information or to view all our open jobs, please visit www.vsoftconsulting.com or call (844) 425-8425.