Sr Account Executive (EEUU - Remote)

Position Purpose & Summary

As the Sales Executive for the Rallio and Brighter Vision product lines (SaaS), you will own new-business revenue generation across local marketing technology, website solutions, and full-funnel digital agency services. This is a quota-carrying sales role first: approximately 90% of the role is focused on direct selling, including prospecting, discovery, solution design, proposals, negotiation, and closing. You will also act as a player-coach by modeling strong sales behaviors, sharing field learnings, sharpening messaging, and helping elevate peers while maintaining primary accountability for your own number. The ideal candidate can credibly advise SMBs, multi-location brands, franchises, healthcare and wellness practices, and service-based businesses on solutions that improve visibility, lead generation, reputation, brand consistency, and measurable growth.

Core Responsibilities & Impact Areas

• Sales Execution & Revenue Growth: Own the full sales cycle from outbound prospecting, referral development, event conversations, and inbound qualification through proposal, negotiation, and close for the Rallio and Brighter Vision product lines.

• Pipeline Creation & Prospecting: Build and maintain a healthy pipeline through cold calling, email outreach, LinkedIn/social selling, partner relationships, networking, trade shows, and disciplined follow-up.

• Consultative Discovery & Solution Design: Conduct high-quality discovery with business owners, marketing leaders, franchise stakeholders, practice managers, and executives to understand growth goals, pain points, budget, decision criteria, and success metrics.

• Product & Agency Services Selling: Position Rallio and Brighter Vision solutions alongside traditional and emerging digital marketing services, including websites, SEO, local SEO, AI SEO, paid search, paid social, social media management, reputation management, listings, content, analytics, and lead generation programs.

• Player-Coach Leadership: Lead by example in the field by sharing call strategies, talk tracks, objection-handling approaches, competitive insights, and deal learnings with the broader team while continuing to prioritize personal revenue production.

• CRM, Forecasting & Operating Discipline: Maintain accurate activity, pipeline, next steps, deal stage, and forecast data in Salesforce; use data to manage priorities, improve conversion, and create visibility for sales leadership.

• Cross-Functional Client Handoff: Partner with marketing, account management, implementation, product, and delivery teams to ensure prospects receive a strong buying experience and new clients transition smoothly after close.

Success Metrics & 90-Day Deliverables

• By Day 30: Complete onboarding across Ignite Visibility, Rallio, and Brighter Vision; understand the target buyer profiles, core product lines, sales process, Salesforce expectations, competitive landscape, and current pipeline strategy.

• By Day 60: Actively manage a self-generated pipeline in addition to marketing pipeline, conduct discovery and proposal meetings, demonstrate command of core sales talk tracks, and begin contributing field insights that improve messaging, targeting, and objection handling.

• By Day 90: Own a measurable book of active opportunities, produce forecastable late-stage pipeline, close initial deals or materially advance qualified opportunities, and demonstrate player-coach impact through shared best practices and team collaboration.

• Ongoing KPI Matrix: Achieve or exceed monthly and quarterly targets for new revenue, recurring revenue, setup or strategy revenue, paid media spend generation, pipeline creation, qualified meetings, close rate, forecast accuracy, Salesforce hygiene, and client handoff quality.

Qualifications, Skills & Attributes

Minimum Required Experience:

• 4-7+ years of B2B sales experience, ideally selling digital marketing, advertising, SaaS, local marketing technology, or agency services to SMBs, multi-location brands, franchises, healthcare and wellness providers, or service-based businesses.

• Proven ability to own the full sales cycle, including outbound prospecting, discovery, qualification, business-case development, proposal presentation, negotiation, and closing.

• Strong digital marketing fluency, including the ability to explain the business value of SEO, local SEO, AI SEO, paid search, paid social, website strategy, reputation management, social media, listings, analytics, and lead generation.

• Demonstrated hunter mentality with resilience, creativity, and comfort creating new opportunities through cold outreach, referrals, events, partner channels, and persistent follow-up.

• Salesforce proficiency and commitment to clean CRM data, accurate forecasting, clear next steps, and disciplined pipeline management.

• Executive presence and consultative communication skills with the ability to build trust with business owners, marketing leaders, franchise operators, practice managers, and senior stakeholders.

• Willingness and ability to travel up to 30% during key seasonal windows for trade shows, prospect meetings, partner meetings, and team collaboration.

Preferred / Nice-to-Have Qualifications:

• Experience selling into local, franchise, multi-location, healthcare, wellness, or home services markets.

• Prior success selling a mix of SaaS or marketing technology plus managed digital agency services.

• Track record of informal leadership, mentoring, sales enablement contribution, or player-coach behaviors while still carrying an individual quota.

• Familiarity with local marketing, listings, review generation, reputation management, social media workflows, website conversion strategy, and performance marketing analytics.