Sr. Analyst, Away From Home Brand Marketing - Taste Elevation

Job Description

Job Purpose

As a Senior Marketing Analyst, you will support the strategic development and execution of marketing initiatives for the Kraft Brand, with a focus on the Mayo and Dressings categories. This role combines analytical thinking, cross-functional collaboration, and hands-on marketing execution to drive brand growth and consumer engagement. You’ll contribute to brand strategy, customer marketing plans, innovation roadmaps, and campaign performance. Working closely with the Brand Activation & Partnerships (BAP) team, you’ll help align customer strategies with brand goals. The ideal candidate is a strategic thinker with a strong ownership mentality, who thrives in a fast-paced environment and enjoys solving problems creatively.

Essential Functions & Responsibilities

• Integrate Away From Home Strategy into Kraft Masterbrand B2C communication plans, ensuring alignment with overall brand messaging.
• Support and influence 1-3 Year Growth Plans, contributing to long-term business strategy and innovation pipelines. Collaborate with key stakeholders to develop strategic direction for the Mayo and Dressings categories.
• Collaborate with Senior Leadership (Channel CMO, Platform GM, Business Unit President) to present key marketing strategies, consumer insights, and performance metrics. Drive discussions around growth opportunities, campaign performance, and category positioning.
• Develop and execute innovative marketing campaigns that resonate with both consumers and customers across all channels, ensuring alignment with the brand’s values and strategic goals.
• Collaborate with the Brand Activation & Partnerships (BAP) Team to develop customer-specific marketing plans that align with Kraft’s broader marketing strategies. Lead and support the execution of marketing initiatives that drive both consumer demand and customer engagement.
• Leverage data and analytics to generate actionable insights, track performance, and optimize marketing strategies. Analyze key business drivers such as brand equity, market share, revenue, and consumer preferences to shape marketing strategies.
• Track and report on category performance across a variety of metrics, including volume, revenue, and competitive trends, to inform and adjust marketing efforts.
• Partner with internal teams such as Marketing, Consumer Insights, R&D, Finance, and Project Management to bring new product innovations and renovations to market. Manage cross-functional communication and ensure alignment on objectives and deliverables.
• Foster relationships with external agencies and vendors to ensure effective execution of marketing programs and brand campaigns.
• Support the development of new products and renovations by contributing to the ideation and execution phases. Ensure that all innovations align with Kraft’s brand vision and meet consumer needs.
• Manage the licensing portfolio for Kraft’s Mayo and Dressings categories, ensuring that all third-party partnerships align with brand guidelines and strategic objectives.
• Own and manage the marketing budget for the AFH business, ensuring alignment with strategic priorities and effective allocation of resources. Track expenses and ensure that marketing programs are delivered on time and within budget.
• Drive cost-effective marketing strategies that maximize ROI and contribute to the long-term profitability of the brand.

Expected Experience & Required Skills

• Bachelor’s degree in marketing, business, communications, digital commerce, or a related field. Equivalent experience in marketing or brand management will be considered.
• 2-3 years of professional experience in marketing, digital commerce, eCommerce, or omnichannel marketing. Experience in CPG, foodservice, B2B, or a related field is preferred. Strong preference for candidates with experience in brand marketing or product category management within a consumer-packaged goods (CPG) or foodservice environment.
• Experience working with marketing analytics, business performance metrics, and managing end-to-end campaign execution.
• Strong analytical skills with the ability to synthesize data into actionable insights and business recommendations.
• Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams and influence stakeholders at all levels of the organization.
• A self-starter who is comfortable taking initiative, driving projects forward, and managing competing priorities.
• A understanding of consumer behavior, market trends, and brand strategy to drive growth in highly competitive markets.
• A passion for consumer brands and a strong interest in the evolving marketing landscape.
• Ability to work both independently and as part of a team.
• Proficient in Microsoft Office (Excel, PowerPoint, Word), as well as experience with marketing analytics tools (e.g., Nielsen, IRI, etc).

Work Environment & Schedule

Our office environment fuels our collaboration, connection, and community and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. Most office-based employees can work remotely for up to two days each week. Additionally, employees subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Depending on the role's responsibilities and requirements, some jobs may be required entirely in the office.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$89,800.00 - $112,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact

NAZTAOps@kraftheinz.com

for assistance.