Sr. Analyst, Paid Media
Job Overview Numbers tell a storybut only if you know how to read them. As a Senior Analyst of Paid Media, youre the person who turns campaign data into strategic direction, identifying whats working, whats underperforming, and what to do about it. Youll shape data-driven strategies, derive insights, and provide recommendations that directly optimize client performance. This isnt a role where you hand off a dashboard and call it done. Youre expected to adviseto frame insights through a business lens and help clients understand what the numbers mean for their goals. Youll also be an early adopter of AI tools, finding ways to work faster and dig deeper. Our clients span B2B organizations with complex sales cycles through to multi-location businesses in higher education, healthcare, retail, and grocery, so youll gain deep exposure to both lead-based pipeline strategy and in-store and ecommerce impact. If youre someone who gets energized by finding the insight no one else saw and explaining why it matters, youll thrive here.
Account Strategy & Execution
Collaborate with senior leaders to develop paid media strategies with client business goals in mind. Manage and execute paid media strategies; identify areas of opportunity for proactive client account management. Implement and maintain paid media campaigns across PPC, display, social media, and other platforms. Provide strategic insights and data-driven recommendations to optimize campaigns and overall business strategies. Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
AI Tools & Process Innovation
Use AI toolsautomated bidding analysis, audience modeling, creative performance prediction, reporting automationto enhance the speed and depth of execution. Actively experiment with new AI tools and techniques; share learnings and contribute to team playbooks and templates.
Analysis & Reporting
Develop and generate insights that communicate data findings effectively. Leverage reports and visualizations to communicate insights and perspectives to clients and internal teams. Establish, monitor, and analyze KPIs to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities.
Consultative Client Engagement
Begin serving as the point of contact on larger accounts; act as the primary contact on small to medium-sized accounts. Frame insights in terms of client business goals, revenue impact, and strategic next stepsnot just campaign metrics. Communicate campaign strategies, performance updates, and recommendations clearly and professionally. Address client feedback and ensure satisfaction.
Cross-Functional Collaboration
Collaborate with organic, analytics, and sales teams when cross-channel value justifies the investmentespecially on client process.
Thought Leadership & Practice Development
Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Actively participate in practice traditions and process development.
Organizational Culture
Align working style with the agencys core values, fostering a positive and inclusive workplace culture.