Sr Analyst, Retail Media Activation & Reporting

Sr Analyst, Retail Media Activation & Reporting

Overall Job Summary

The Sr Analyst, Retail Media Activation and Reporting is responsible for the day-to-day execution, launch readiness, pacing, optimization, and reporting of contracted Retail Media Network programs. This role will own execution excellence across onsite and offsite media channels, including Koddi onsite display, Sponsored Products, reservations, and offsite platforms (e.g. Google Ads, Meta, and Pinterest).

This role serves as a key operator between Retail Media, Sales, Marketing, agency partners, platform partners, and internal stakeholders to ensure contracted briefs are launched accurately, campaigns pace appropriately, reporting tells a clear performance story, and execution aligns with advertiser commitments. The Sr Analyst will be expected to work directly in media platforms, manage campaign QA, identify delivery risks, troubleshoot performance issues, and translate campaign data into clear insights and recommendations.

Essential Duties and Responsibilities (Min 5%)

• Own the hands-on setup, launch, QA, pacing, optimization, and maintenance of contracted Retail Media Network campaigns across onsite and offsite channels.
• Execute onsite media programs in Koddi, including onsite display, Sponsored Products, and reservation-based placements.
• Manage offsite campaign execution across Google Ads, Meta, and Pinterest, ensuring alignment to approved briefs, budgets, flight dates, targeting, creative, and measurement requirements.
• Review contracted briefs and translate campaign requirements into accurate platform setup, including budgets, placements, products, audiences, tracking, and naming conventions.
• Monitor campaign pacing and performance against contracted goals, including budget, impressions, clicks, revenue, ROAS, conversions, and other key KPIs.
• Identify delivery risks, performance issues, launch blockers, and optimization opportunities; escalate with clear recommendations and next steps.
• Pull, analyze, and summarize reporting from Koddi, Google Ads, Meta, Pinterest, and internal reporting tools (e.g. Adobe Analytics).
• Develop clear reporting narratives that explain campaign performance, pacing, risks, optimizations, and recommended actions.
• Partner with Marketing to ensure RMN sub-accounts, permissions, audience access, tracking, product feeds, and platform integrations are set up and functioning properly.
• Work cross-functionally with Sales, Account Management, Marketing, Analytics, IT, Finance, agency partners, and platform vendors to improve execution accuracy, reporting quality, and operational workflows.

Required Qualifications

Experience: 3-5 years of experience in retail media, paid media, digital advertising operations, performance marketing, ecommerce media, or agency media execution.

Education: Bachelor's degree in a related field of study. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Strong organizational and project management skills.
• Proficiency in paid media and other digital marketing tools preferred.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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