Sr. Applied Scientist, Customer Behavior Analytics (Marketing Measurement Solutions)

Amazon's Customer Behavior Analytics org is looking for an Applied Scientist to spearhead the rapid growth of our Marketing Measurement solutions. The team focuses on building scalable ML and causal inference solutions to estimate the effectiveness of Amazon marketing efforts and provide actionable insights to the various marketing teams within Amazon. This is a high-impact role with opportunities to develop systems that affect investments to the size of billions of dollars. We work closely with business stakeholders and strive to continuously produce tangible impact on the company's strategic and tactical planning and operations.

A successful candidate will be a self-starter, comfortable with ambiguity, able to think big and be creative, while still paying careful attention to detail. You should be able to translate how data represents the customer journey, be comfortable dealing with large and complex data sets, and have experience using machine/deep learning at scale to solve business problems. You should have strong analytical and communication skills, be able to work with product managers and software teams to define key business questions and work with the analytics team to solve them. You will apply your expertise in ML/DL, statistics, and data-wrangling to identify opportunities for further research and to provide insights that drive larger initiatives. You will join a highly collaborative and diverse working environment that will empower you to shape the future of Amazon marketing, as well allow you to be part of the large science community within the Customer Behavior Analytics (CBA) organization.

Key job responsibilities

The main responsibilities for this position include:

• Apply your expertise in Transformer models, LLMs, ML/DL and statistical modeling to develop solutions and systems that describe how Amazon's marketing campaigns impact customers' actions
• Own the end-to-end development of novel causal inference models that address the most pressing needs of our business stakeholders and help guide their future actions
• Improve upon and simplify our existing solutions and frameworks
• Review and audit modeling processes and results from other scientists, both junior and senior
• Work with marketing leadership to align our measurement plan with business strategy
• Formalize assumptions about how our models are expected to behave and explain why they are reasonable
• Identify new opportunities that are suggested by the data insights - Bring a department-wide perspective into decision making
• Develop and document scientific research to be shared with the greater science community at Amazon

About the team

The Customer Behavior Analytics (CBA) organization owns Amazon's insights pipeline, from data collection to deep analytics. We aspire to be the place where Amazon teams come for answers, a trusted source for data and insights that empower our systems and business leaders to make better decisions. Our outputs shape Amazon product and marketing teams' decisions and thus how Amazon customers see, use, and value their experience.