Prioritize: Digital Content / Content Supply Chain BSA + Adobe + GenAI/Agentic AI + API Integration + Life Sciences
Domain Expertise & Strategy:
-Provide functional expertise in Content Supply Chain, Modular Content, Content Creation (both Derivative & Denovo) & Assembly, and Content Composition workflows
-Drive the "GNE x Adobe" technical partnership, serving as the front-line lead for product inquiries, feature requests, and technical troubleshooting.
-Oversee and coordinate delivery activities with external vendors (System Integrators), ensuring technical builds align with functional designs and user stories.
-Monitor project milestones, identify delivery risks, and manage cross-workstream dependencies to ensure on-time release execution.
-Drive the technical implementation and enhancement of Adobe Express, Creative Cloud, and integrated Content Assembly platforms
-Collaborate with cross-functional teams to design scalable, reusable, and governed content processes
-Recommend process improvements and scalable content operating models aligned with enterprise content strategy
Agentic AI Expertise
-The BSA will also have a strong technical background with a focus heavily on Generative AI capabilities that generates and delivers compliant text, understands API integration, guardrails and complexities around it.
-The BSA must understand how digital marketing content flows through an enterprise tech stack to effectively translate and document the Agentic AI BPM's workflow requirements.
-Enterprise Architecture Familiarity is a must with understanding of Digital Content Workflow tools, Creation tools, DAM, Production applications like AJO and other such tools.
-Strong knowledge of API architectures for tools like Adobe Workfront, Adobe Express, Adobe Firefly, Adobe Experience Manager - Adobe Assets, Veeva Vault Promomats.
-A strong understanding or experience in mapping the functioning of an AI agent to source data from a Workflow Orchestration tool like Adobe Workfront, use AI to generate draft text content, extract relevant data and meta-data from DAM, push digital content data into downstream solutions that provide API connectivity for consumption.
-They will be responsible for documenting functional requirements, collaborating with AI/ML developers to document technical requirements that describe how the Master Orchestration layer interfaces with adjacent legacy systems.