Hi,
Client: M&T Bank
Position: Sr. Business Communications Specialist
Location: Buffalo, NY, Hyrbid onsite 4 days a week
Duration: Long term
Visa: GC or Citizens
What You'll Need to Have:
We are seeking a contingent Internal Communications Strategist to support the development and execution of a unified internal marketing and communications strategy for Customer Experience and The Way We Work enablement. Key skillsets required:
Internal communications strategy, including current-state assessment, audience segmentation, and campaign planning
Ability to translate insights into actionable strategy while also supporting hands-on execution
Strong writing and storytelling skills to develop clear, engaging content across channels Responsibilities:
Conduct a communications landscape assessment (channels, tools, stakeholders, gaps)
Define audience segments and personas to improve targeting and relevance
Develop an overarching internal communications strategy aligned to enterprise priorities
Create a tactical communications and campaign plan (channels, messaging, cadence)
Support ongoing communications execution (announcements, intranet content, campaigns) during the engagement Engagement details:
Scope includes both strategic discovery and execution support
Deliverables: documented current-state assessment, audience framework, communications strategy, and tactical campaign roadmap
Role will partner closely with the Engagement & Activation Lead, internal comms stakeholders, and cross-functional teams This role addresses a current gap in dedicated strategic communications capacity and will establish a scalable, repeatable foundation that can be transitioned to internal teams.