Sr Business Development Manager, Strategic Initiatives, Transparency

Amazon Transparency enables brands to protect products, build consumer trust, and gain end-to-end supply chain visibility through unit-level serialization. As the program scales globally and the industry transitions toward GS1 Sunrise 2D barcodes, we are at a strategic inflection point that demands stronger cross-regional alignment, disciplined initiative management, and tighter coordination between Business Development (BD), Product, and Marketing.

The Senior Business Development Manager, Strategic Initiatives will own the strategic planning, cross-functional coordination, and programmatic execution that connects our global BD organization. This is not a delivery role with clear accountability for outcomes. You will drive the annual and quarterly planning processes that set BD direction, lead high-priority initiatives from concept through execution, and build the mechanisms that ensure consistency and visibility across regions.

The ideal candidate combines strategic thinking with a bias for action, is comfortable operating in ambiguity, and brings a track record of driving cross-functional alignment in complex, global organizations. You will influence without authority, synthesize complex information into clear narratives, and move at a pace that matches a high-growth business navigating a once-in-a-generation industry shift.

Key job responsibilities

1. Drive Global BD Planning & Operational Alignment

• Lead the annual operating plan (OP1/OP2) process for the worldwide BD organization-defining timelines, aligning regional leaders on priorities, consolidating inputs, and driving the final plan to approval.
• Establish and maintain a global BD operating cadence (WBR, MBR, QBR alignment) that ensures regional teams are synchronized on priorities, stage definitions, and performance expectations.
• Identify and drive cross-regional opportunities: surface best practices from individual regions (e.g., pipeline health mechanisms, outreach models, retention playbooks) and scale them globally.
• Partner with Sales Operations to translate data insights (pipeline metrics, entitlement models, attrition trends) into actionable strategic direction for regional BD leaders.

2. Lead Cross-Functional Strategic Initiatives

• Serve as DRI (Directly Responsible Individual) for select high-priority initiatives that sit at the intersection of BD, Product, and Marketing-driving alignment, removing blockers, and ensuring delivery against milestones.
• Current initiative areas include (but are not limited to): externalization and off-Amazon use cases, GS1 Sunrise BD readiness and go-to-market enablement, and new market segment development.
• Develop clear initiative charters (problem statement, scope, success criteria, timeline, stakeholders) and drive structured execution cadences that maintain momentum.
• Synthesize initiative status and strategic context for leadership communication-ensuring senior leaders have visibility into progress, blockers, and decision points without requiring deep operational immersion.

3. GS1 Sunrise BD Enablement & Go-to-Market Coordination

• Own the BD enablement strategy for the GS1 Sunrise 2027 transition-ensuring every regional BD team member can articulate the value proposition, position Transparency as a Sunrise solution, and engage brands on serialization readiness.
• Develop scalable enablement assets: playbooks, talk tracks, objection-handling guides, brand-facing collateral, and competitive positioning materials in partnership with Marketing.
• Coordinate Transparency's presence at industry events and conferences in partnership with Marketing and senior leadership-developing content strategy, identifying speaking opportunities, and ensuring consistent messaging.
• Track and report on GS1 Sunrise adoption metrics across regions, identifying gaps and recommending targeted interventions.

4. Voice-of-Customer & Ecosystem Insights Amplification

• Partner with Marketing (who owns core VOC mechanisms) to extend and operationalize customer insights across BD and Product decision-making.
• Build additional feedback loops to capture ecosystem-level insights-from implementation partners, packaging operators, and supply chain stakeholders-that complement brand-level VOC.
• Synthesize VOC and ecosystem inputs into quarterly themes that inform Product roadmap prioritization, go-to-market strategy, and BD resource allocation.
• Ensure pilot learnings, partner feedback, and field intelligence are systematically captured and translated into actionable recommendations.

5. BD Program Development & Mechanism Building

• Take ownership of select BD programs that benefit from centralized coordination-developing mechanisms that improve execution quality, visibility, and consistency across the global organization.
• Design and implement scalable frameworks (templates, governance models, tracking systems) that regional teams can adopt without creating additional operational burden.
• Identify gaps in BD execution infrastructure and propose solutions that balance rigor with agility-knowing when to systematize and when to preserve flexibility.