Sr. Campaign Performance Manager

Campaign Management and Strategy

• Lead the execution of digital marketing campaigns by collaborating with sales representatives, ensuring accurate input of orders, and enhancing campaign launch strategies.
• Utilize expert knowledge of platforms like Google Ads, Google Analytics, and Google Tag Manager to craft effective strategies that align with client objectives.
• Provide insights on optimization opportunities by analyzing campaign data and making data-driven recommendations.
• Collaborate with sales teams to devise strategies for deal closures, campaign improvements, and long-term client retention.

Vendor Management and Financial Oversight

• Manage vendor relationships effectively, including a strong understanding of vendor mark-ups and pricing structures.
• Conduct rigorous monthly reconciliations of vendor billing against campaign performance data to ensure accuracy and transparency.
• Identify and resolve billing discrepancies and issues, contributing to transparent financial management and cost optimization.

Data Analysis and Insights

• Monitor Google Analytics data, identifying trends in SEM/PPC, Display Advertising, and YouTube campaigns.
• Interpret data to provide actionable insights that guide campaign adjustments and improvements.
• Analyze key performance metrics such as clicks, impressions, click-through rates, cost per click, and search impression share to inform strategic decisions.

Client Relationship Management

• Cultivate and nurture relationships with priority clients, ensuring their satisfaction and campaign prosperity.
• Present findings, insights, and strategies to clients, leveraging strong communication skills to convey complex information clearly.
• Recommend creative changes and adjustments to campaigns to sustain engagement and optimize results.

Complete other duties as assigned.