Sr. Channel Marketing Manager, Channel Experience, Ring&Blink

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Artificial Intelligence (AI), Automation, Brand Marketing (Branding), Budget Management, Budgeting, Business Intelligence, Business Operations, Business Plan, Campaigns, Channel Marketing, Channel Sales, Coaching, Communication Skills, Consumer Goods and Services, Consumer Software, Copy Writing, Corporate Policies, Cost Control, Cross-Functional, Customer Experience, Customer Support/Service, Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Federal Laws and Regulations, Finance, Functional Programming Languages, Improvement Metrics, Investment Strategy, Leadership, Market Segmentation, Marketing, Marketing Strategy, Media Buying and Planning, Merchandising, Offline Marketing, Operational Strategy, Outbound Marketing, Performance Analysis, Pivot Chart, Pivot Tables, Process Improvement, Product Demonstration, Product Design, Product Management, Product Marketing, Product/Service Launch, Project Tracking, Project/Program Management, Qualitative Research, Quantitative Research, Reporting Dashboards, Resource Management, Retail, Retail Channel, Retail Merchandising, Risk, SQL (Structured Query Language), Sales, State Laws and Regulations, Strategic Planning, Tableau, Team Lead/Manager, Thought Leadership, Trend Analysis

LOCATION

Seattle, WA

POSTED

30+ days ago

Description As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative. As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring&Blink devices come to life for the North America (NA) Offline Retail channel. You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier. You leverage AI tools and automation to drive process improvements, enhance project management capabilities, and deliver cost efficiencies across in-store programs. Your North Star is creating an in-store experience that is bar-raising, quickly recognized by Ring&Blink shoppers globally, while staying true to our brand voice. Key job responsibilities - Define the long-term marketing vision for the offline retail experience - Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption - Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration - Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence - Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs - Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation - Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools - Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams - Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders - Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment - Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates - Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team - Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale - Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners - Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories - Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession - Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools - Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies - Proven track record of taking Ownership and Delivering Results A day in the life Internal Stakeholders: - GTM, Sales, Channel Marketing, Brand Marketing, Creative, Finance, Business Intelligence (BI) External Stakeholders: - Retailer Media Teams, Retailer Merchandising Teams, Account Marketing Leads (up to CMO level), Media Platform Vendors Daily Activities Include: - Lead team stand-ups and 1:1s focused on priorities, blockers, and development - Review campaign performance dashboards and identify optimization opportunities - Develop and present media measurement reports to internal leadership and retailer partners - Manage paid media and merchandising budgets against program goals - Partner with retailers on joint business planning and media investment strategies - Own digital business reviews summarizing performance, wins, learnings, and opportunities - Coach team members on strategic thinking, stakeholder communication, and technical skills Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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