Sr Communications Specialist

• Experience executing funnel and lifecycle marketing campaigns, with an understanding of customer experience and how contacts move between stages.
• Hands-on experience in a marketing automation/email platform (Eloqua preferred, Marketo, Pardot, or similar considered), including campaign builds within pre-established templates and guidelines, including QA and testing.
• Working knowledge of audience segmentation and how data structures drive personalization and targeting.
• Familiar with managing lead qualifications against defined scoring and routing criteria; Salesforce experience preferred.
• Comfortable holding complexity across multiple concurrent, always-on campaigns, including contact suppression logic and avoiding cross-program conflicts.
• Ability to setup relevant tracking (UTM) as well as identify and report meaningful metrics and suggest optimizations to existing campaigns.

• Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.
• Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities.
• Responsible for communication management for projects involving high priority, major company strategic initiatives and/or significant changes to existing marketing and communication strategies.
• Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications.
• Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s) or channel(s).
• Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives.
• Lead and/or participate in project meetings.
• Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups.
• Evaluate the impact of different communication channels and messaging strategies to ensure effective communications.
• Serve as account manager between creative teams and business partners.
• Initiate and manage creative strategy work, including some direct content development.
• Understand and leverage communication touch points for assigned audiences and/or projects.
• Ensure market positioning and approved key messages are adhered to.
• Manage communication projects, including tracking, reporting status, project budgets and measurement of tactics.
• Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, providing recommendations for improvement.
• Advise and recommend effective communication approaches.
• Write and edit copy for various communication pieces.
• Manage various communication processes and workflows.
• Working with manager, recommend tactical assignments of work for other team members to support strategic communication needs.

Job Specifications
Typically has the following skills or abilities:

• Bachelor's Degree in Marketing, Communications, or equivalent experience
• 4+ years experience in related communications work for a variety of mediums and customizing content to targeted audiences
• Project management experience
• Excellent written and verbal communication skills
• Ability to work with individuals from all levels of organization
• Proficient in word processing and desktop publishing applications