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Sr. Consumer insights manager, XCM, XCM Insights

Amazon
  • Seattle, WA
    1 day ago

    Job Description

    This role requires an individual with excellent data insights, writing skills and experience managing suppliers. A successful candidate will have the ability to work with vendors, data sheets, and ensure mechanisms provide robust, trendable data that can be used for marketing campaign measurement. The candidate will have passion for the Amazon and Prime brands, be comfortable with data and analytics, be self-starter comfortable with ambiguity, with strong attention to detail, ability to work in a fast-paced and entrepreneurial environment and driven by a desire to be the voice of our customers to leadership.

    Key job responsibilities

    Day-to-day scope:

    -\tMigrate custom RBT Pulse survey (snapshot tracking in 2 locales) to continuous (daily) tracking

    -\tDesign work plans with vendors and internal engineering teams to onboard data

    -\tRun basic statistical analysis (i.e. stat testing, diff-on-diff) on results to identify differences

    -\tWrite initial drafts of reports

    -\tSupport ad-hoc requests re: brand performance

    -\tSurvey management

    Relevant experience required:

    -\tProduct management experience

    -\tVendor management experience

    -\tSignificant experience in brand tracker management covering multiple countries.

    -\tExperience authoring research reports

    Must have technical skills:

    -\tBasic understanding of statistics (i.e., correlations, statistical testing)

    -\tAdvanced Office skills (Excel, Word and PPT)

    Nice to have technical skills:

    -\tExperience in research across countries

    -\tAdvanced understanding of statistics (i.e., regressions, modelling)

    -\tAmazon Quick platform

    About the team

    XCM Insights (XCMI) is Amazon's global brand and advertising research team. We measure how customers perceive the Amazon brand across 24+ countries worldwide - from the US, UK, Germany, and Japan to growing marketplaces across Europe, the Middle East, and Asia-Pacific. Our brand tracking, campaign measurement, and creative testing directly inform marketing strategy at the highest levels of the company. Team members gain exposure to diverse consumer landscapes and cross-cultural research challenges at a scale few organizations can offer.

    BASIC QUALIFICATIONS

    - 6+ years of professional non-internship marketing experience

    - Experience using data and metrics to drive improvements

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

    - Experience building, executing and scaling cross-functional marketing programs

    - Experience communicating results to senior leadership

    - Experience using Microsoft Excel to manipulate and analyze data

    PREFERRED QUALIFICATIONS

    - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

    - Experience with Salesforce and Tableau

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

    The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

    USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually

    Numbers & Facts

    LocationSeattle, WA
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1994
    Websitehttp://Amazon.com/militaryroles

    About Company

    At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

    Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

    It’s Always Day 1
    At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

    Our Leadership Principles
    Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

    Skills

    • Administrative Skillsunmatched
    • Advertisingunmatched
    • Brand Managementunmatched
    • Campaignsunmatched
    • Cross-Functionalunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer/Client Researchunmatched
    • Data Analysisunmatched
    • Datasheetsunmatched
    • Detail Orientedunmatched
    • Entrepreneurshipunmatched
    • Functional Programming Languagesunmatched
    • Global Brandingunmatched
    • Improvement Metricsunmatched
    • Lead Generationunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Campaignunmatched
    • Marketing Strategyunmatched
    • Microsoft Excelunmatched
    • Microsoft Wordunmatched
    • Outbound Marketingunmatched
    • Pivot Chartunmatched
    • Pivot Tablesunmatched
    • Process Improvementunmatched
    • Project Planningunmatched
    • Reporting Skillsunmatched
    • Salesunmatched
    • Salesforce.comunmatched
    • Statisticsunmatched
    • Tableauunmatched
    • Vendor/Supplier Managementunmatched
    • Vendor/Supplier Planningunmatched
    • Webinarunmatched
    • Writing Skillsunmatched

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